Today, World INS Conference 2018 was held in Beijing. George Zhao, president of Honor, was invited to attend the conference and delivered a keynote speech “Mobile Innovation in the 5G Era” and said that the first 5G Smartphone will be released in 2019. The 5G is a popular point for the mobile phone industry, which means the arrival of the mobile phone full-speed AI era. In George Zhao ’s view, mobile phone manufacturers who are interested in becoming the “No:1 player” of this era must be the first to overcome the technical difficulties and come up with completeness solution.
As an expert in rooting operators’ business in the early years, George Zhao has unique insights into the development of communication networks. In his view: 3G, 4G, and 5G are advancing, and a decade of reincarnation, each recurrent network construction involves three layers. Participants: Level 1, standard and core patent initiators, such as ; Layer 2, solution providers and verifiers to promote network construction, such as operators and mobile phone solution manufacturers (Huawei Qualcomm); third Layer, based on 5G solution providers based on mobile phone brands, and 5G application service providers, such as various APP. The above three layers, Huawei and Honor mobile phones are deeply involved, at the core position, and are the true openers of the $10 trillion 5G industry. They have the information advantages, technological advantages and competitive advantages ahead of the industry and the 5G mobile phones in advance.
In contrast, other mobile phone manufacturers belong to the third-tier extension position, information lag, insufficient technical reserves, and imperfect solutions. These gaps are difficult to compensate in the short term.
In addition, as an end-to-end ecosystem, 5G will create a fully mobile and fully connected society that will allow the virtual world to seamlessly interface with the real world, “making the virtual world happen more realistically.” In this era, artificial intelligence technology the development and 5G technology are mutually catalysts and will be accelerated after the arrival of 5G. Honor is the first to deploy AI in the industry. It continues to lead the industry for more than half a year. The Honor Magic 2, which was exposed at the IFA show in Germany, is also an Honor mobile phone that continuously distributes artificial intelligence and advances the 5G era. Technology idealism products.
At the moment, the 5G is in the unfinished stage, the stock competition in the smartphone industry has led to the overall downturn in the market. With the full landing of the 5G network, the big change is just around the corner, and the industry will attract new development opportunities. But in the face of this new communication network, there are still many problems and challenges that need to be solved in the mobile phone industry, and what new opportunities there are. In the speech, George Zhao combined his experience and practice of Honor mobile phone to give his thoughts and prospects.
Compared with 4G networks, 5G has the characteristics of high speed, short delay, and wide link. Correspondingly, it also poses new challenges for devices accessing 5G networks: First, massive information exchange and calculation, The processing power of the mobile phone is more demanding; secondly, the higher power consumption is brought by the higher speed; thirdly, the information is overcharged, the area of the mobile phone components and the antenna is increased, and the layout design and industrial design of the mobile phone are proposed a higher challenge.
This is also the challenge that manufacturers, including Honor mobile phones, are interested in participating in the global competition of the next 5-year smartphone. However, the current situation of the industry is that under the competition of stocks, almost all mobile phone brands are pursuing design thinning; before 5G, the innovation of the whole industry is weak, and the mobile phone design is also caught in the device-stacking and patchwork. How to solve the technical difficulties of the 5G mobile phone, such as higher processing power, higher power consumption, and the greater challenge of the whole machine area, has become the first level for most manufacturers to successfully cross the 5G gantry.
As the world’s leading provider of communication technology and a participant in the development of 5G standards, Huawei’s layout on 5G began in 2009. End (smart terminal), tube (communication network), cloud (cloud computing), the strategy of Huawei, as the pioneer of innovative technology, Honor mobile phone is also the first to lead the trend, in other brands obsessed with the share of the dispute, At the time of the dispute, forward-looking technology has already begun.
Just this year, Honor mobile phone products launched a number of “New technology”, such as GPU/CPU Turbo technology to improve speed and reduce power consumption; THE NINE solution to solve high power consumption problems caused by high speed and high operation Cold heat dissipation technology, etc. To some extent, this is the pre-5G era. On the basis of optimizing existing equipment and technology, they have made basic layout and drills for 5G arrival advancement, respectively, for the above 5G mobile phone design and development challenges may face the processing power, operation combing, power consumption, and other problems.
But in order to meet the big change of 5G, the preparations for Honor’s mobile phone are not limited to this. In 2016, they released the world’s first AI smartphone Honor Magic, first to explore the AI from the system level, the development time of this Smartphone, even before the Honor of the mobile phone brand independence time. In 2017, the Honor V10 was released and explored from the chip level. In 2018, the Honor 10 and HiAI open platforms have been released, defining AI Mobile 2.0.
In addition, the upcoming technology idealism product Honor Magic 2 recently unveiled at the IFA exhibition in Germany, which triggered the attention of the global technology media. According to reports, the AI technology carried by this model has been certified by professional institutions and has an IQ of up to 4000 points. Equipped with the first Kirin 980 chip to provide the 5G commercial mobile platform, optional Balong 5000 baseband, seamlessly adapt to 5G; Magic Slide magic full screen: minimalist sliding screen structure brings nearly 100% full-screen view while providing more A 40W super fast charge for a better security experience. The above is only the part of the phone that has been officially disclosed. It is equipped with new technical information, and more will be announced when it is officially released.
But as George Zhao summed up in his speech: “Honor’s exploration of AI is still going on. The current achievement is not the end, it is just a station that passes quickly.” Artificial intelligence and 5G technology accelerate each other. “With the arrival of 5G, the efficiency of smartphone and cloud interaction will increase geometrically, and the era of intelligent smartphones will come simultaneously, and the mobile phone full-speed AI era will come.”
If the mobile phone in the 4G era is an extension of technology, the smartphone terminal in the 5G era will become more intelligent, humanized and personalized under the blessing of artificial intelligence. The realization of this magnificent industry blueprint depends on the R&D strength of the company. More importantly, can you have a forward-looking vision?
According to Rising Sun Data, in the second quarter of 2018, Huawei (including Honor mobile phone) surpassed Apple to become the world’s second largest smartphone manufacturer with a global market share of 15.1%. Honor mobile has become the top three in the domestic market for two consecutive quarters, and its contribution to Huawei has jumped to 41%. In addition, its overseas market is also brightly colored. From the GfK report and the Rising Sun data, in the first half of 2018, the overseas market of Honor mobile has increased by 150% year-on-year. In the second quarter, it surpassed Apple in the Russian market and became the second largest smartphone Manufacturer.
To sum up, the reasons behind this, Honor mobile phone continuous technological innovation is the obvious reason for its break-through stock market and tap into incremental value. However, combined with the information disclosed by George Zhao in INS, people have found that the sales of domestic and overseas sales are obviously not the primary goal of Honor in the current stage of the mobile phone, but the “add-on products” that continue to be distributed in the future.
5G is a huge strategic opportunity for all relevant manufacturers and technology companies in the global industry. Huawei Group has prepared for this for 10 years. In the past 30 years, the vast amount of patents and innovative technologies accumulated by Huawei Group have enabled Honor mobile phones to continue to lay out the future while being able to cross the border. In the current global market downturn, the rise of the trend is just a matter of “backhand”, grabbed more winning chips in advance.
At this stage, the Honor mobile phone has formed a suppression of many friends in the fields of technical layout and market performance. However, this brand, which has always been self-proclaimed has been revealed through this George Zhao speech. In the 5G era, Huawei and Honor will become the “No:1 player” in the industry.
In 2019, Huawei and Honor’s first 5G mobile phone will be released soon, and the Honor mobile phone is expected to grab the first launch. For Honor to enter the top-5 in the world in 2020 and become the top three Honor mobile phones in the world in 2022, this will be another strong boost.