Many of our friends don’t know how to navigate social traffic beyond Facebook and Google, but social traffic is rising rapidly. As we all know, with traffic, you basically don’t have to worry about not having a single order, not to worry about doing a bad platform. From my experience, for example, if you do independent standing, it is undeniable that you spend money to do Facebook and Google ads, the traffic will indeed increase, but if you don’t accurately deliver to your audience, So the conversion rate is super low, almost none!
I believe you often hear, who is advertising put a lot of money, a lot of money lost, no output! Then is no brainless release, do not understand their own products, no real to research the market, just satisfied with traffic data, and even want to random shot birds luck way to pray for customers to buy! In fact, we must remember, to find your real customers, with real needs, customers are chasing you to buy, and do not need you to do a variety of methods (discounts) to desperately guide, method of half the effort to get twice the result! Method is not time-consuming and laborious, less effective!
Have you ever thought about a question? Either way? Is a word: to sell the product to the right people, to sell the product to what people in need!
So, ultimately, it’s just a matter of finding people who really want your product!
1) If it is advertising, is to find your target group, and then push your advertising, then the difficulty here is: ① have enough understanding of their own products ② research their own products in foreign countries the real demand of the group ③ advertising copy or way, it can let customers accept, will eventually form the order transformation!
In front of the research and looking for demand, I will not introduce more, mainly out of a conclusion, that is, accurate crowd, accurate enough there will be enough flow!
2) If it is not advertising, then it is necessary to have natural flow, as we all know, independent station is no natural flow, so do not want to spend money, then what we need to do is to import their own independent station through social flow, then also need precise flow, otherwise people are not your fans, of course, not interested in your products, Then of course they won’t buy your product!
So the conclusion also comes out, which is accurate to get fans and then there will be conversion rate!
So, I want to say is, if you can not find their accurate customer groups, then it is a waste of money, waste of traffic, if you do not want to spend money, but also want to have a high conversion rate of traffic sources, then you come to learn, my drainage method, free Instagram drainage way!
Today I would like to share with you, as a zero fans of ordinary people, potential fans, how to find us naturally?
From what I can tell, a normal person doesn’t just appear in Instagram’s explore page for no reason, the explore page, the search page, that’s where all Instagram influencers try to squeeze in, which means, you open up any Instagram page, and that “search symbol” at the bottom corresponds to the search content!
So, since we, as ordinary people, may not initially be able to be crawled directly into the explore page by Instagram’s algorithms, there are basically only two ways for strangers to find us. One is by searching for a specific hashtag, or tag, to find us! Or they enter a search keyword, can also find us, no matter which way, do a good way to attract followers, the first is to do a good job of Instagram seo!
1) According to Instagram’s search engine (BIO SECTION)
Including # keyword optimization # tag optimization, so how to operate?
The first one is you have to do search engine optimization which is the BIO SECTION
What does a “BIOSECTION” mean?
For example, when we first visited IG, did we also search for keywords of topics we were interested in?
For example: food /fashion /travel /makeup, dog, etc
Then there will be a series of Instagram accounts, which are related to the account we just hit up. For example, if you want to create a net celebrity without makeup, then your name should have at least the keyword with makeup and some secondary keywords in your profile. If you are a makeup related blogger or service to the industry, the chances of your account coming out will be greatly increased when they search for it!
Let’s open the third blogger, you can see that she actually only more than 800 fans, who can also appear in the third hot search keywords, this is to show that her name has successfully helped her to do seo optimization, priority display!
In addition, the stranger found her in the first time by searching for the key words that I am interested in, the following is her profile, her website will also be included in the profile, there is a wedding shows that she is a makeup artist for the wedding, at this time, the stranger saw his profile, will understand!
The introduction also has some keywords such as Toronto/Ontario, which are affiliated keywords
makeup+Toronto/Ontario is much more likely to appear if strangers search for it. Also, if you want people to find you on Instagram, you can also include your website, your contact information, email, etc.!
2) According to the label of the industry you want to work in.
So, how do you find your tags?
The easiest way to do this is to go to your Redskins focus side and do some research and see what tags they use.
However, it’s worth noting that don’t look at the head size of those millions of fans!
Because they have a large fan base, they are often featured in the popular section of the explore page! The strategy must be different from you, so it should be to find some of the same type of small and medium-sized net celebrity label!
① Attention label
② Take your tag and post
Here comes the point!
Here are two big mistakes that a lot of people don’t notice, which can be counterproductive! The first is that many people use the exact same hashtag for every photo!
They think they found it with great difficulty, every time they paste, copy and send, which is wrong!
But it didn’t work. It was wrong!
Because every time you use a hashtag, Instagram will think that you are a robot, and it will reduce the amount of exposure to you, to the point that it doesn’t want more people to find you, or you are a robot, just don’t let people find you!
That’s why your exposure is getting lower and lower!
The second is that many people will use a large hashtag, if you study, you will find that the hashtag has been thousands of posts, even hundreds of millions of posts!
The tabs are so big that every refresh is a new post, and your users can’t find you at all. That’s a lot of data!
Refresh every few seconds, there will be countless posts on top, your post has long been lost to the sea!
If you use these big tags, after a few seconds, your post will be flooded, so not only use a lot of tags, also learn to small and medium-sized tags, stay for a while, you will not be out of a few seconds, better not to post!
So you need to classify your own label, form three categories, and then every time you send a post, all mixed together, so that it will have an effect!
If you use these tagging methods, Instagram algorithm fair, will give you exposure, customers will definitely see you, so how do you keep customers?
3) Instagram style theme and content quality optimization
Your style theme, must be very unified, your fans can be more accurate!
If your style is thematic, Instagram won’t expose you!
Because Instagram is not your wechat moments, but whether you can reach more customers stepping stone! When you post the first one, all the posts after that are a field, even a style!
Because if your content keeps changing, Instagram’s recommendation algorithm won’t be able to tell which field you’re in, and since it can’t tell, it won’t give you planned exposure!
So you need accurate and fast growth, you need accurate positioning yourself, and then you will be accurately pushed by IG
① Improve the aesthetic feeling of the account
(2) Improve the grasping accuracy of the recommendation algorithm
③ Create attractive IP image
① High-definition picture/exquisite design
② You can download the material on the website
③ The content is high quality and eye-catching
4) Optimization of Instagram fan community interaction
The most basic interactive optimization strategy is to optimize your CAPTIONS, that is, the text left under each of your pictures, to stimulate your fans to interact?
If there is no topic, your fans do not interact, and no one will communicate with you, you need to create a topic, so that there will be topic stickiness!
Let’s say you take a picture and send it out. Let’s take a look at the following example.
Take this earring for example, your caption is, Wow plug this earring is really beautiful, then fans after reading, there is no desire to interact, for example, you can add such a sentence, Wow plug, this earring is worn by a star, you know? Then is to create a topic, there will be communication, a simple sentence, greatly changed the interactive nature of your post!
5) How does Instagram research its own community hashtags?
① Follow people in your field, and go to the tags, find the same people, and observe the tags these people are using!
We use ETSY tag words to come in, and then we have a big tag of 3,718W
Then you find the first post and enter it
Inside the post again enter to find the small and medium-sized post tags!
② Through your new label to expand the community, slowly accumulate small and medium-sized accurate label, with such a label, there will be more and more fans and labels!
For example, the label of this handmade sticker is small and medium-sized label! After coming in, and a lot of small and medium-sized labels, you only need to collect on it!
5) How does Instagram get people to post your posts?
You can go to some niche brands and stores, you can go to consume once or twice, and then do a good post, and then will cause their attention, as long as you quality content post, you will flow to each other, his fans will pay attention to you!
Read Also: How to Get More Followers on Instagram
There is no shortcut in this world, it is necessary to slowly accumulate step by step, want to spend money, such as paid advertising, but paid advertising is not without difficulties, as mentioned before, still need to find their own accurate customer groups, and pay to find their own accurate customers, if you do not have the effect of advertising, then you better, from now on, Seriously manage their own social accounts, after all, the people who take the initiative to pay attention to you are the people who really need you, but also the people who will generate conversion rate orders for you!