Huawei’s unusual wide-screen smartphone is gaining considerable traction in the Chinese market. The Huawei Pura X View has reportedly surpassed 1 million cumulative activations just 66 days after its launch, marking a strong performance for the company’s new wide-form-factor smartphone category.
The device’s unusual design and hardware configuration were previously detailed in our report on the Huawei Pura X View’s Kirin 9030S processor, 16:9.5 display and 7,000mAh battery.
According to figures shared by a Chinese technology blogger on November 14, the device had recorded approximately 964,000 cumulative activations by the 45th week of 2026. Its total reportedly crossed the one-million milestone during the following week, reaching the target around 66 days after its market debut.
The achievement puts the Pura X View among a small group of premium smartphones that have reportedly reached one million activations during the second half of 2026.
Huawei Pura X View Joins Apple’s Flagship Models
The blogger’s reported sales data suggests that only three smartphone models have achieved more than one million activations during the second half of this year: the iPhone 18 Pro Max, iPhone 18 Pro and Huawei Pura X View.
Notably, the Huawei device is reportedly the only domestic Chinese flagship smartphone to reach this milestone during the same period.
The figures also highlight the competitive performance of Huawei’s wide-screen design. By comparison, Apple’s first foldable smartphone, the iPhone Duo, reportedly recorded approximately 350,000 cumulative activations by the 45th week.
According to the same data, the Huawei Pura X View had already overtaken the iPhone Duo in weekly sales performance, demonstrating growing consumer interest in alternative smartphone designs.
These figures come from third-party market tracking rather than an official Huawei sales announcement, so they should be treated as reported activation estimates.
Nearly 30% of Buyers Previously Used iPhones
One of the more interesting details in the reported sales figures is the device’s ability to attract consumers from Apple’s ecosystem.
According to information previously shared by the same blogger, nearly 30% of Huawei Pura X View buyers were long-time iPhone users before purchasing the device.
The reported average retail selling price has also remained around 7,000 yuan, positioning the smartphone firmly in the premium segment.
This suggests that Huawei’s wide-screen smartphone is attracting more than just budget-conscious buyers. Its design and user experience may also appeal to consumers who are willing to move away from traditional flagship smartphones.
However, the reported customer migration figures have not been independently confirmed by Huawei.
Why Huawei’s Wide-Screen Design Is Attracting Attention
The Pura X View represents Huawei’s attempt to develop a different smartphone category rather than simply competing through processor specifications, camera resolution or battery capacity.
Its wider body design offers an alternative to the conventional tall-and-narrow smartphone format. The expanded screen proportions are intended to provide a more comfortable experience for reading, multitasking, browsing and viewing content.
Huawei Executive Director and Consumer Business Group CEO Richard Yu previously expressed confidence in the concept. He encouraged iPhone users to try a wide-screen smartphone as a secondary device, suggesting that some users might eventually choose it as their primary phone.
The reported sales performance indicates that this product strategy may be gaining momentum among premium smartphone buyers.
Huawei’s interest in unconventional screen proportions began with the original Pura X wide-folding smartphone and its 16:10 display, providing the foundation for its newer wide-screen designs.
Can Huawei Pura X View Challenge Apple’s Premium Phones?
Crossing one million activations in approximately 66 days is a notable achievement, particularly for a smartphone built around a relatively unconventional form factor.
The reported 7,000-yuan average selling price and the proportion of former iPhone users also suggest that Huawei is attracting customers beyond its traditional user base.
Nevertheless, sustained demand will be more important than the initial sales milestone. Future performance will depend on software optimization, app compatibility, hardware improvements and Huawei’s ability to maintain a consistent user experience.
For now, the Pura X View’s reported success provides an encouraging signal for Huawei’s premium smartphone strategy. It also shows that Chinese smartphone manufacturers may have opportunities to compete with Apple by introducing new designs and usage experiences rather than relying exclusively on conventional flagship specifications.