According to the Japanese website, Philip Morris Japan announced that The heating tobacco equipment IQOS ILUMA i and the new specification SENTIA Icy Red “セ ティア ア シ シ レッド レッド” of the IQOS ILUMA dedicated tobacco stick brand SENTIA will be launched in the Japanese market.
It is reported that SENTIA Icy Red focuses on a strong, cold mint flavor. While highlighting the refreshing taste, it also adds delicate flavors of red fruits and flowers, positioning itself as a mint-type product that combines a cool sensation with light fruit and floral aromas.
In terms of sales channels and time arrangements, the new products will adopt a phased launch strategy:
Starting from December 1st, it will be available for sale first in four IQOS directly-operated stores across Japan, IQOS shops set up in some stores of Yamada Denki (ヤ ダデ ダデ キ キ キ), some stores of bike camera (ビッ ビッ カメラ), and IQOS corners in some stores of don quijote (ド · キホ キホ テ テ) group.
From December 4th, log in to the IQOS online store (IQOS ストア ラ ストア ストア);
Starting from December 8th, it will be gradually launched through tobacco retail channels across Japan, including convenience stores.
With the addition of SENTIA Icy Red, the product lineup of the “SENTIA” series will expand to a total of 17 specifications.
The suggested retail price of SENTIA Icy Red is 530 yen per box (about 3.4 US dollars for a 20-piece pack).