At The International Consumer Electronics Show (CES) 2025 keynote event, Samsung Electronics officially unveiled its new lifestyle TV series, including The Frame and a new high-end model, The Frame Pro.
Samsung’s lifestyle TV line used to include The Frame, The Serif and The Sero, but in recent years The company has phased out production of The Serif and The Sero. Today, The Frame series is the core product of Samsung lifestyle TVS with its unique design and features. The Frame Pro is a high-end version of The Frame series and features a Neo QLED (Mini LED) display panel. These TVS look like picture frames/art picture frames when hung on the wall, with replaceable and customizable borders.
The picture quality of both TVS is significantly improved over the previous generation, and both have 4K resolution panels. Among them, The Frame uses a QLED panel, while The Frame Pro is equipped with a Mini LED backlit QLED panel.
The Frame Pro is also equipped with a new NQ4 Gen3 AI processor, which is able to intelligently upgrade low-resolution content to 4K image quality, and optimize audio effects with AI technology. In addition, the TV also supports wireless One Connect, making installation more flexible while keeping the home environment clean and beautiful.
Samsung also announced The expansion of its Art Store, which was originally limited to users of The Frame series, to all QLED, Neo QLED, OLED, Micro LED and other lifestyle TVS. Users can buy artwork and paintings by famous artists and display them on their TV screens. The art store also has a free collection of art.
At The moment, Samsung has not released detailed specifications and pricing for The Frame and The Frame Pro, but we expect that information to be revealed in the coming days. Both TVS are expected to be officially available in the next few weeks, and Igeekphone will be keeping an eye on them.