Since companies started to bring their businesses into the internet world, there has been a significant noticeable change in the strategies to obtain more exposure.
After years of improvement and upgrades, SEO has already become one of the most efficient digital marketing strategies! However, SEO trends are constantly changing every year in order to adapt to the efforts brought by the Google algorithm. So, the tricks you learned last year may not be helpful if you apply them in 2021.
Thankfully, we have taken down some notes to help your tech company to elevate your brand from competitors using these three techniques:
Video
Long-form content used to dominate the SEO industry. Still, recent changes in Google’s policy have encouraged websites to tweak their written content by translating them into a video instead.
Since videos compress all information in a limited time frame, people can digest several and various data as video contents become more in-depth in tackling complex topics, like technology.
Instead of just describing the subject to a user, videos allow individuals to show their expertise by incorporating graphics and animation.
Adding videos might be time-consuming for others, but believe us when we say that the conversion rate is much higher than posting written content on your page.
You could transition to this type of content by answering your customers’ queries in a video format and posting it on your site’s landing page to increase engagement with the user.
UX experience
The secret to Google’s success couldn’t only be owed to the genius minds within the company and thanks to their willingness to prioritize their users over the brands.
This means that you could expect that the Google algorithm would always lean towards providing users the best experience possible. You could be one of the featured sites if you’ll be able to satisfy their desired core web vitals.
Core web vitals refer to the optimization of the customer’s digital experience. It was first introduced back in 2020, wherein LCP, CLS, and FID play a massive role in your ranking in web searches.
The Google system analyzes these three factors, where the Large Contentful Paint (LCP) is responsible for the page’s loading speed and display of main content. Ideally, your site should be able to showcase a 2.5 seconds LCP.
Meanwhile, the Cumulative Layout Shift (CLS) typically measures the visual stability or volume of unexpected changes in the layout of visual content in the website. In simple words, this is a crash on the page the user is trying to access, and Google has been strict in tolerating only those with less than 0.1 CLS.
On the other hand, the First Input Delay (FID) would measure the interactive speed of the page starting from the time the user accessed the site until they could navigate it to their desire. For Google, the acceptable FID should be <100 ms.
If you’re confident that you take good care of these factors, rest assured that Google bugs would be able to detect that your site is valuable to the user, putting it on the first page of searches.
Backlinks
Obtaining backlinks is crucial to your SEO efforts because it indicates to Google that your page contains relevant, valuable information to the user. If you want to step up your game, however, we recommend focusing on high-quality backlinks from reputable or established sites, since the algorithm favors them.
Additionally, it’ll be a wise move to get a backlink from the media relations page, such as Forbes, since they specialize in Public Relations, which holds more weight to Google’s search quality compared to tons of backlinks from websites similar to yours.
Take this list with a grain of salt since no one has an actual idea of the next moves of Google. So instead, keep yourself updated with the recent SEO trends to ensure that your tech company would continue to thrive.