We noticed that the heating non-combustion brand REJO under the Love Miracle brand has launched its heating tobacco device REJO CUBE on its official website.
In November 2025, REJO officially launched its new product REJO CUBE at World Tobacco Middle East (in Dubai), and stated that the Middle East market is regarded as one of the key regions to be developed.
We have summarized the public parameters and channel information of REJO CUBE.
The REJO CUBE, as a heating non-burning (HNB) device, adopts a magnetic attachment modular design. It is equipped with magnetic heating equipment and detachable batteries, and is compatible with REJO’s dedicated cartridges as well as most other cartridge products. The overall appearance of the product is highly similar to that of the JOINOne Series and JoinOne15 Classic Pod Kit of the ELFBAR brand from the Eureka electronic cigarette company.
In terms of parameters, the dimensions of the REJO CUBE body are 80.2 × 54.4 × 24.5 mm, with a weight of 104 ± 3 g; the preheating time is approximately 25 seconds, and the charging time is approximately 60–75 minutes. The battery specifications are 1250 mAh (heating end) / 1000 mAh (battery end), totaling 2,250 mAh, and it is equipped with two Type-C interfaces.
The REJO CUBE adopts the OmniHeat™ 360° heating method, and can achieve automatic heating through infrared sensing technology:
When both the heating unit and the battery component are fully charged and used together, it can support approximately 20 cartridges;
When used alone with the heating device, it can support 12 to 15 cartridges;
After the heating unit’s power is exhausted, it can be recharged by the battery component, and it can support 6 to 8 cartridges.
In addition, REJO CUBE offers three color options: Inky, Honey Berry, and Minty. It allows for various combinations and there are a total of 9 color combinations. It is equipped with a FunTap display screen and other functions, which can show information such as battery level, heating time countdown, and usage mode.
According to the official Instagram account of REJO, REJO CUBE will be available on major Japanese e-commerce platforms in February 2026. The suggested retail price is 6,980 yen (approximately 45 US dollars). Additionally, REJO CUBE has been launched on the online channel VAPE CLUB in the UK, but the product price has not been announced yet.