Summer has arrived, bringing a surge in popularity for outdoor sports and a booming market for overseas outdoor consumer goods. Wu Zhao, the head of investment promotion for Temu’s sports and outdoor category, advises sellers to stock their inventory based on the different holiday periods in European and American countries. To explore more opportunities in the summer category business, click to follow the “Category Going to Sea Guide-Summer Issue”.
In Europe and the United States, the holiday season typically spans approximately three months, starting mid-June and ending mid-September. With their extended summer vacations, many people opt for summer camps, cabin retreats in the woods, swimming in the sea and lakes, and even vacationing in the Mediterranean. Travel is a preferred way to spend the holidays in the United States and Canada.
There are already several well-established stores within Temu’s sports and outdoor categories. For instance, the Naturehike official brand shop has achieved a total sales volume of over 41,000 items. Additionally, there is a factory store with a total sales volume exceeding 400,000 items and a trader’s store with over 290,000 items sold. Some individual stores also operate steadily, with one particular store opening a few years ago. They started as a part-time operation on Amazon, releasing products, and have now reached nearly 8,000 items in sales, with a unit price per customer surpassing $20.
Temu expresses optimism towards specific sub-categories within the outdoor segment, including outdoor camping tents, bedding hammocks, outdoor furniture, picnic cookers, outdoor lamps, outdoor backpacks, outdoor personal care items, outdoor water bottles, sports cups, water bottle accessories, swimming rings, floating rowers, swimming caps, beach towels, sunglasses, sun hats, water games, fishing gear (lures, fly fishing, rock fishing, artificial bait, fishing reels, hooks, fishing lines, etc.), swimming and diving supplies (masks, oxygen cylinders, flippers, etc.).
The holidays in Europe and America offer diverse and vibrant activities, contributing to consumption booms in various products. These include hunting supplies and sports medicine (hot items: hunting knives, tactical flashlights, walkie-talkies, paracords, band-aids, first-aid kits, etc.), cycling supplies (men’s cycling gloves, men’s cycling caps, BMX goggles, bicycle maintenance tools, bicycle lights, bicycle water bottles), outdoor ball games, toys, sports accessories (for men and kids), and boat supplies (cleaning, storage, tools, lighting, electrical appliances, etc.).
Read Also: Temu’s Cross-Border E-Commerce: A New Way to Shop for the World
Key merchants on the Temu Sports will receive more excellent resource support, including guidance on explosive styles, event reporting, store diagnosis, system integration, and activation of high-quality function whitelists. The evaluation criteria for key merchants include publishing over 100 products in the top-level category, achieving annual cross-border sales exceeding $500,000, having factories with annual sales surpassing $1 million, or being well-known domestic or international brands. (Cover from: Tuchong Creative)
Do not forget to follow us on our Facebook group and page to keep you always aware of the latest advances, News, Updates, review, and giveaway on smartphones, tablets, gadgets, and more from the technology world of the future.