The TikTok Shop store category weekly list (US station) is a collaborative effort between Tekan Technology, a cross-border joint TikTok data analysis platform, and the self-media outlet “Little brother studying in the United States playing social networking.” This report aims to provide valuable insights into the TikTok Shop market, including category rankings, weekly sales figures, category GMV share ratio, and more. It enables sellers to stay updated on the latest market trends for TikTok Shop.
Category Weekly Rankings:
From June 25th to July 2nd, the rankings of the top three categories remained relatively stable compared to the previous month. However, there was a significant increase in weekly sales.
The leading category is collectibles, experiencing a remarkable surge in weekly sales, reaching 35,167 pieces. This represents a nearly threefold increase compared to the previous month. The estimated weekly sales revenue for collectibles is around 16 million yuan. The second-ranking category is women’s clothing and lingerie, with a weekly sales volume of 49,589 pieces. This indicates an almost fourfold increase compared to the previous month, with estimated weekly sales of approximately 12 million yuan. The third category on the list is beauty and personal care, which saw a threefold increase in weekly sales compared to the previous quarter, with 69,064 pieces sold and estimated weekly sales of around 11 million yuan. Here are the top ten categories:
Please refer to the figure below for detailed information:
Weekly Store Rankings:
During the period from June 25th to July 2nd, the top 10 small store categories were predominantly women’s clothing and underwear, beauty, and personal care. The highest-performing category achieved weekly sales exceeding 10,000, while the lowest-ranked category reached 2,000+. Notably, an Arabian perfume product exhibited the highest growth rate, skyrocketing to 152,307,564%.
For more specific data, the top-ranking store, Alexander Jane, recently introduced the Cassie tube top spaghetti strap underwear, which gained significant popularity. Another hot item is marshmallow cream lipstick, with a weekly sales volume of 9,900 pieces and estimated weekly sales of 884,000 RMB. BeautyChoiceUSA, the third-ranked store, experienced high demand for their hair comb, selling 6,500 units weekly, amounting to approximately 103.3 million RMB in sales. Here are the top ten rankings:
Read Also: TikTok Shop: The Secret Weapon for Cross-Border Sellers in 2023
Please refer to the figure below for detailed information:
Data Statistics Timeframe: June 26th to July 2nd, 2023.
The currency unit used for sales in this list is RMB.
The data presented in this list is provided by Tekan Technology. Please note that the values are estimated and unofficial, which may result in slight discrepancies. We appreciate your understanding.
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