Viral Content: How does it help increase sales?
Companies and new TikTok users yearn for success and profit with minimal advertising expenses. Some people even openly sell their content on OF. Thus, discussing viral marketing is relevant. But first, let’s define viral marketing before we get into the specifics.
What does it all mean?
A group of marketing strategies known as viral marketing creates content and uses the internet to spread the content quickly and spontaneously from one person to another. It acts like a byproduct of word-of-mouth advertising and satisfies a basic human desire for social interaction and communication.
A video, brief tweet, picture or anything else that people would like to share with others could be considered viral content. Therefore, its natural habitat is its social media sites like YouTube, Instagram and TikTok.
There is a Hypetrain marketing platform that, with the help of an advanced search and analytics tool, helps businesses of any size choose the most recommended and effective influencers.
How to make content viral?
Material can go viral only when readers identify with the content. To make your material go viral, you need to think about how you could change people’s behavior. You should also try to develop content that grabs people’s attention and speaks to their most primal emotions. Here are some content categories that could be useful.
Funny. Everyone knows the universality of humor and how it can readily bring people together. Just go back to all the videos or memes you posted on social media with your friends—interesting and relevant. So, most of the time, this is when you see or read something that “perfectly” reflects your feelings or thoughts.
Encouraging and helpful. This kind of content appeals to a wide audience because it speaks directly to people’s deepest desires and inspires them to face everyday concerns. It provides support.
How does viral content drive sales?
The cost of implementing a viral marketing campaign is often perceived as very high in people’s minds because they see businesses producing material specifically for their target market and posting it on social media platforms.
Viral campaigns have minimal costs. Users rapidly start sharing content if they enjoy it; therefore, the distribution cost naturally decreases. Furthermore, since sharing occurs through acquaintances, friends or individuals we respect, viral content is unique because it tends to be more reliable. Therefore, a huge potential audience exists, raising the chances that revenue will increase.
It’s critical to realize that by utilizing viral content, brands may increase interest in future product releases by creating a community around them that shares similar values. This entails an increase in both current sales and the lifetime value of each customer. However, one must remember that once widespread sharing begins, viral information becomes uncontrollable; thus, misunderstanding should shrink.
Let’s now explore some examples of viral advertising efforts that greatly raised revenues.
Alexa from Amazon loses her voice:
Alexa, the voice-activated personal assistant, loses her voice out of the blue, so Amazon decides to replace her with famous people. Anthony Hopkins plays Hannibal Lecter, Gordon Ramsey continues giving his “adorable” cooking tips and charismatic Cardi B and seductive Rebel Wilson make everyone uncomfortable. However, the ad’s success was due less to the storyline and famous faces than to the notion of how closely we bond with modern technology. Because of this, Alexa returns at the conclusion of the story and says, “Thanks, guys, but I’ll take it from here.”
This fantastic and garnered more than a few awards and nearly 30 million views on YouTube in its first week. Amazon Echo has a 61 percent market share, according to CIRP, while Google Home, an alternative product from Amazon, has a 31 percent share.
During “Dreams” by Fleetwood Mac, Doggface is chilling.
A video featuring Nathan “Doggface” Apodaca, a TikTok blogger, skating while sipping Ocean Spray cranberry juice and singing along to Fleetwood Mac’s “Dreams” was published in 2020. His warm, positive demeanor spread over the internet and forever altered Nathan’s life.
Many users began to pay homage to the original. Even Mick Fleetwood, the band’s co-founder, joined TikTok and posted his own copy. Nathan’s success eventually helped “Dreams” restore its lost popularity, with a 374 percent increase in sales and an 89 percent increase in streams.
So, what’s the key to this kind of success? Most likely, genuineness and a pleasant attitude won countless people’s hearts.
Straight Outta Somewhere campaign
Another excellent instance of viral marketing is a campaign run by Beats, the business owned by renowned musician Dr. Dre. The company had plans to promote a biopic on the history of the gangsta rap group N.W.A., which Dr. Dre and his comrades had founded in the late 1980s, called “Straight Outta Compton”.
To enable everyone to create a unique Straight Outta logo, the North Kingdom agency developed a meme maker. The primary goal was to express pride in your birthplace. Serena Williams, a tennis professional, and Richard Sherman, an NFL player, each created their own Straight Outta Somewhere memes, igniting the movement. Beats thus simultaneously rose to the top trend on Facebook, Instagram and Twitter.
Numerous celebrities and even the Obama Administration joined the effort. In less than two months, the Straight Outta Compton movie brought in over $200 million at the box office.
In conclusion, viral marketing works wonders as a tool for innovators starting from scratch and for businesses wanting to draw in a more devoted customer base. It calls for imagination, a thorough grasp of human nature, knowledge of current events and a little bit of luck. Anyhow, it’s worth a shot because the outcomes will surprise you with how profitable they are.