Today, globally there are over 8 Million mobile applications which can be downloaded via different stores, making top SEO companies believe that it is necessary to have a well-planned SEO strategy.
Having an SEO strategy in place allows app recommendations to show up on the mobile device, enabling the user to find your app, learn about it and eventually download it in a faster and more efficient manner. This has made it compelling for top app development companies to ensure it has a strong SEO strategy framed. You can check mobile app development services here.
Since there is a larger proportion of users using mobile devices to search a topic on Google, as compared to those who use desktops, it makes it even more convincing that having SEO will garner more visibility than before.
The best digital marketing companies will want to create a sharp SEO plan that will boost the app’s ranking on the various search engines, thereby increasing visibility and accelerating the downloads of the app.
Here are 5 reasons why you need to optimize an SEO strategy for your app today.
- Increases visibility
- Builds awareness
- Included in App Packs
- Boost growth
- Monitor Performance
- Engage the Community
- Increases Revenue
- Increases visibility
SEO aids in building organic visibility for your mobile application. Optimizing the correct keywords and keeping the description unique will help your app be recognized by search engines, hence creating an opportunity for your app to be ranked higher on the search engines. This then will allow your app to be seen sooner by the viewer when they type a particular keyword on the search engine. Making the best use of SEO can help in successfully gaining high organic views.
- Builds awareness
Enabling SEO helps in increasing organic visibility, by showcasing the preview of your app every time a user searches for a particular keyword on the search engine. This preview provides the user with necessary information about your app helping them make an informed decision in choosing to download the app. The number of installs, ratings and application charges are all given in the preview. This information allows the user to learn about the app at a glance and can make a choice to directly download it off the Search engine result page or read about it further by viewing the app on the respective stores supported by their devices.
- Included In App Packs
Optimizing an SEO strategy will allow the app to be featured in the app packs that are visible on the Google Search engine, whenever a user searches for a particular keyword pertaining to the app. The results page then showcases the most relevant apps as recommendations to the searched keyword. Google search can showcase 30 to 100 recommendations, but 6 app icons are visible in the first grid of recommendations. The viewer can then be redirected to the store that is supported on their respective device and can read more about the app before eventually installing it. It is important to ensure that your app is highlighted on the search engine result page to ensure successful viability to potential viewers.
- Boost Growth
The convenience of finding the application on the search engine, and gaining all the required information about it aids in creating a seamless installation process for the user. The timely supply of necessary information helps the user conveniently learn about your app, thus increasing the chances of the user downloading it on their device. The factor of convenience increases the rate of downloads thus boosting growth. Having an SEO framework ensures that your app is shown to the user when they are searching for a solution that your app caters to.
- Monitor Performance
SEO helps in tracking audience behaviour towards your app and thus helps you make necessary changes to increase download rates for your mobile app. Regular monitoring helps in making timely changes to ensure that you do not miss out on any opportunity to improve the experience for your users. SEO allows you to measure and compare key success metrics over time and make crucial improvements in order to boost downloads. Making necessary and timely changes to the headlines, descriptions, logos, etc can prove efficient in increasing the performance. SEO generates data driven metrics that you can use to analyse the app performance periodically or as per the requirement.
- Engage the Community
Individuals who have used the app can leave their ratings and reviews for others to read. This enables potential visitors to learn about the experience that others have had using the app and can decide on downloading the app or not. It is critical for you to consciously and consistently monitor these reviews and ratings as it allows you to learn about the audience’s opinion of your app, and make necessary changes wherever needed. Interacting with audience concerns through Online Reputation Management can make the audience feel heard and more connected to the app, hence increasing brand recall and gaining trust. The community engagement and timely resolve of any issues faced by the customers create general goodwill towards your app.
- Increases Revenue
As we have understood, a well-planned SEO strategy will aid in increasing visibility and creating awareness about your app, which accelerates download rate, with more viewers learning about your app. Apps that charge a fee per download or have in-app utility costs can generate revenue from the downloads.
A popular app, free or charged can also attract a lot of advertisers who choose to use the app as a platform to interact with their consumers. These advertisers can opt to pay your app for showcasing their ad on your platform. This increases revenue generation for your app.
We often wonder, how can not having a strong SEO plan in place hinder my mobile application’s growth, without realising that SEO and ASO play a key role in gaining a higher number of downloads by ensuring your app reaches the target audience’s device when they search for the keywords.
Author Bio:
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.