According to the latest data released by RUNTO, in April 2023, the shipment of brand complete sets in China’s TV market reached 2.81 million units, a year-on-year growth of 12.9% and a month-on-month growth of 2.4%.
In April, the total shipment volume of Xiaomi, Hisense, TCL, Skyworth, Changhong, Haier, Konka and its sub-brands, among the top 7 traditional main brands in China’s TV market, was about 2.585 million units, up 16.3% year on year and 1% month on month, and the combined market share was stable at over 90%.
Xiaomi (including Red Rice) topped the list with 650,000 units shipped in April, up 19 percent year on year. It was Xiaomi’s best month in terms of domestic shipments so far this year, due to the restart of its rice fan festival in April and the opening of its main distribution channel.
Recently, Xiaomi TV frequently occurred. In April, the new Mini LED TV Mi Master 86 inches was released. Two 90-inch TVS, the Xiaomi Redmi MAX 90 and the Xiaomi Gaming TV ES Pro 90, were relaunched in early May.
Hisense, including its sub-brand Vidda, shipped more than 600,000 units in April, up 26 percent year on year. During the April event, Hisense announced the new products of the 8K laser TV series, ULED X U7K and Uled X E8K, and uled X smart mobile screen, laser projection and art TV.
TCL, including its sub-brands, ranked the third, with a sharp increase of 40% in shipments, which was the brand with the largest increase in the month, and the only brand among major brands that has experienced year-on-year growth for four consecutive months since the beginning of this year.
Huawei’s decline has narrowed this month as a result of new product launches, but it is still down 30 per cent year on year, with fewer than 100,000 units sold.
Four foreign brands, SONY, Samsung, Philips and Sharp, shipped less than 140,000 units in April, with a combined share of less than 5%. Their shipments have been at the bottom for a long time.
