5 Things to Consider When Doing a Domain Check for Your Website


Your business needs a domain name to be accessed and viewed by the Internet users or prospective customers online. The people who search for products or service will find your website if your domain name is unique and represents your brand, product, service or business. When a domain name gives your website credibility, it also distinguishes it from other websites. To have all these, you need a great domain name, which is not easy to find. With a right domain check considering various aspects, you can have a name of your choice for your website.

  1. How do you differentiate your domain from others?

A domain is distinct and noticeable if it represents your business, brand or product. The online visitors who access it could know more about your product or business, and may get converted into a potential customer later. To have such a distinguishable domain, you need to use the right keyword combination related to your business and product.

If the name you select is not brandable or fails to convey some information about your business or brand, your website will not be noticeable, even if it is well-designed. Most visitors click on a website address depending on a domain name, which gives some idea about what the site is all about. They take the next step of sending a query if they find the product or service of their interest.

For instance, the most popular auction site ‘trademe.co.nz’ is one of the most visited sites in New Zealand, for its domain name explicitly convey that it is a site for anyone to buy and sell any item. A domain with relevant keywords gets you high rankings on the leading pages on a search engine.

  1. Is your domain name short and easy to spell?

You can look for a name that is short and between 8-10 characters. Being a short name, it should also be simple to spell and pronounce. For example, ‘westpac.co.nz’ is easy to remember and pronounce. If it is misspelled by typing ‘Westpack’, it can still be redirected to the main site. Therefore, you can go for a short name, but try not to hack off the name altogether; instead, strike a balance and make it easy to spell. There are several names you don’t have to think hard; they are memorable and encourage positive associations.

  1. Does your domain name carry a right extension?

When it comes to having a suitable extension, there are generic top-level domains (TLDs) and country-specific top-level domains. Of generic TLDs, you can choose the popular ones like ‘.com’, ‘.net’, ‘.co’, and ‘.org’. If not, you can choose the country-specific ones like ‘.co.nz’, ‘.nz’, ‘.com.nz’ and ‘.net.nz’. For a business that is commercial, it is better to choose ‘.com’ as it will help you have a global presence. With ‘.nz’ extension, you can target local markets.

The above-mentioned aspects can help you run an effective domain check and acquire a perfect domain name. With a reliable domain registrar, you can find your desired name at a low price, and if it is already taken, you can snap it up through the backorder snap system, which helps track the registered domains.


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