Now, the leader of the sports betting market partners with one of the best football teams in the world, in which the top stars are playing.
This summer turned out to be pretty busy and intense for the Catalan club. The Blau Granas made a number of major transfers, and it was also announced that 1xbet strikes deal with FC «Barcelona».
For both parties, such an agreement is primarily the opportunity to develop their brands and increase the brand awareness. It is important to emphasize that Barcelona and 1xBet adhere to the same values, therefore, they have quickly found areas of common interest.
The agreement between the parties was concluded for 5 years. It is valid until 2024. The representatives of the Catalan club expect that the signed agreement will allow the club to develop as a global brand. On the other hand, the Blau Granas’ fans now have a great opportunity to make sure that 1xBet is more than just a bookmaker. Especially for them, the company will regularly offer:
- promotional campaigns;
- draws of valuable prizes;
- opportunity to meet their idols in person.
It is enough to place bets at the reliable office to get even closer to your favorite club and feel its love.
Specifics of the partnership of the club and 1xBet
Now, the bookmaker office and the team can legally use the logos of each other, merch and other branding. The conclusion of a long-term partnership contract is a new growth path of the team, as well as a way to attract new bettors for the office.
This summer, the Catalans’ lineup has been significantly renewed, making them one of the main favorites in the struggle for winning not only the La Liga medals, but also trophies in the international arena. Ernesto Valverde’s squad was close to it the previous season, but two unsuccessful games didn’t allow them to count on the maximum. Now, together with Griezmann, De Jong, as well as other players of the club, it will be extremely difficult for the rivals to stop the Catalan super club.
The fact that the 1xbet strikes a deal with the FC Barcelona is another proof that the club has chosen the correct and long-term development vector that can make the Catalans unattainable for competitors in the domestic and international arenas. Such a partnership would be beneficial not only for both parties, but also for ordinary fans, who can now easily bet on confrontations featuring their favorite team and earn thanks to their knowledge in the field of sports.