When it comes to returning investment, email marketing is leading among digital marketing tools, there are surveys that bring very interesting data to the subject, such as research conducted by American e-commerce that shows that using this tool 10x is more profitable than other ways, the data show that firing emails costs less than a tenth of a cent, something that is less than $ 0.001. In a survey by Monetate, analyzing thousands of shopping experiences, found that e-mail marketing also outperformed other media in lead conversion, representing a rate of 4.25%, ahead of search engines and social media. Check email marketing software here.
Educate and maintain relationships
There is a common myth in digital marketing that the purpose of email marketing is only to generate sales. In certain cases, yes: Email is a strong sales channel with a much higher ROI than other digital marketing channels as mentioned in the previous topic. However, this does not apply to most companies, especially those with more complex sales. Therefore, we must treat e-mail as a relationship channel where the overall strategy will be focused on educating your e-mail base and advancing them on the buying journey. This is undoubtedly one of the great marketing strategies.
The database has a very high level of importance because these contacts know and feel interested in several ways for your company, and conversion to sales has a strong ally in the purchasing strategy, they will be more likely to become customers and through these assets can still be loyal depending on the methodology and conversion strategy.
Sending email marketing regularly to your contacts is a digital marketing action that can and must be carried out by any company that wants to maintain relationships with potential customers and, especially, keep them warm until the time of purchase.
We know that email marketing cannot be truly abandoned. Although now social media marketing is gaining popularity, email marketing is still seen as effective in generating massive purchases. Therefore, every marketer should pay attention to how they manage their email lists.
In reality, not all e-mails are created for the purposes most people imagine. There are emails that are made to cheat or use free services without buying. You, as a business owner who offers your services through your site, certainly do not want the situation. Thus, you need to take steps where you can get rid of these “bad emails” and make sure you only deal with normal people, not a group of virtual criminals.
You need an email verification tool. And the best tool is DeBounce
Why DeBounce? Aren’t there still many other tools that you can use? Yes! This question is reasonable before you read the entire explanation below.
DeBounce.io is a tool that can check whether an email is really still active or not used anymore. You will not waste your time again after you use this tool. You don’t need to deal with dead emails that basically don’t have operators anymore. With DeBounce you can prevent yourself from useless actions.
With DeBounce, you can also get rid of malicious e-mails as explained above. You can check many emails at once and classify them as dangerous emails to later delete them from your list. You can prevent them from entering your system again, thereby removing them permanently. By using DeBounce, you can make sure you run your email marketing well.