Nordic Spirit, a nicotine bag brand under Japan Tobacco International (JTI), has officially launched three new flavor products in the UK market, including Raspberry, Tropical Mix and Forest Berries. This series of new products has now been launched to independent retailers and cooperative retailer groups.
According to Bruce Terry, the brand portfolio manager of JTI UK, this round of product update focuses on enhancing the intensity of flavor release and the convenience of use. The new product not only enhances the moisture content in the formula to achieve a more rapid and intense flavor release, but also optimizes the packaging and bag shape design to better meet the daily usage scenarios of users. The launch of the new product is intended to respond to the current trend of upgraded consumer preferences and create profit growth space for retail channels.