According to Sanspoon’s report on July 22nd, Philip Morris International Japan will first launch a new TEREA cartridge product line for IQOS ILUMA i and IQOS ILUMA in Japan – “TEREA Black Fuchsia Menthol” (20 cartridges, 580 yen including tax) About 4 US dollars.
This product will be available for sale at four IQOS specialty stores in Japan, officially authorized stores, and tobacco dealers across the country, including convenience stores, starting from August 4th. This product features “rich and refreshing mint x mellow fruit aroma” as its selling point, offering a unique menthol taste. With the launch of this product, TEREA’s product line has now expanded to 23.
Daniel Sevsic, the director of product portfolio marketing at the company, said:
The tobacco market has a high demand for rich menthol, so we have decided to launch this product to offer TEREA a new option.