After the implementation of the ban on disposable products, the number of updates to the cigarette cartridge category in the UK MHRA database has significantly increased, indicating that the market is accelerating its shift towards reusable replaceable cartridge products. Against this backdrop, Two Supreme has noticed that several brands have launched new products in the UK, highlighting that this category, driven by both compliance and the market, is becoming a new growth track that brands are competing to lay out.
Multiple brands have launched new replaceable products in the UK in a concentrated manner
Two months after the one-time ban in the UK was implemented, major brands are now concentrating their efforts on laying out replaceable e-cigarette packs. According to the monitoring of MHRA’s announcements by the 2Firsts product section, a large number of new replaceable products have recently been launched in the UK market. In just the week of August 11th to 17th, 1,156 e-cigarette SKUs were made public, among which 1,033 were cartridge products, accounting for nearly 90%.
Brands such as LOST MARY, SKE, AL FAKHER, INNOKIN, PIXL, JNR, HIGO, etc., have all launched new cartridge replacement devices or cartridge products
VOZOL has also recently launched a brand-new replaceable product, VOZOL SWITCH PICO, in the UK. This product is compatible with two types of cartridges. Each cartridge has a capacity of 2 milliliters and supports approximately 700 puffs. At present, this product has been publicly displayed in the MHRA (Medicines and Health Products Regulatory Agency) of the United Kingdom.
At present, VOZOL SWITCH has displayed a total of 6 e-cigarette products on the brand’s official website: SWITCH 600, SWITCH 1600, SWITCH PRO, SWITCH PRO 2, SWITCH EDGE and SWITCH PICO.
VOZOL’s launch of the new replaceable device this time also reflects the overall rhythm of the UK market’s one-time exit and the rise of replaceable devices.
It can suck up to 700 ports and is equipped with an HD display screen
VOZOL SWITCH PICO is positioned as a cartridge e-cigarette. It is compatible with the cartridge of SWITCH 600 and SWITCH PRO. The cartridge capacity is 2ML. The brand claims that it can suck up to 700 puffs at most. The nicotine concentration of the product is 20mg/ml.
It is reported that both the SWITCH 600 and SWITCH PRO are equipped with 400mAh batteries along with the SWITCH PICO. The battery capacity of the VOZOL SWITCH PICO is 1000mAh, which is 2.5 times that of the SWITCH 600 and SWITCH PRO. The official claim is that the SWITCH 600 has 600 suction ports, while the SWITCH PRO has 700.
On the side of the VOZOL SWITCH PICO product, there is also a 1.3-inch HD display screen, which can show the battery level and the locking status of the child lock in real time. The brand’s official website claims that when sucking, the screen can also display dynamic light effects.