After shipments in 2020 were lower than expected, ASUS has sought to reposition its smartphone division. DigiTimes quoted industry sources as saying that ASUS’s profit in the third quarter of 2020 was approximately US$61.8 million, of which the profit of the old model was US$17.8 million and the profit of the new model was US$42 million. Obviously, ASUS blamed the lack of components for the failure to meet expectations, but it has a plan to reverse the decline, including the launch of ZenFone Mini.
ASUS will launch ZenFone Mini for users who like high-end but compact smartphones, just like Sony’s previous Xperia Compact devices. The report did not give further details of ZenFone Mini, and it is expected that the machine will use a much smaller display than the 6.67-inch display of ZenFone 7 and ZenFone 7 Pro. However, it remains to be seen whether a small flagship smartphone will sell well because even Apple’s iPhone 12 mini sales are not satisfactory.
ASUS will launch ROG Phone 5 before April. ASUS will continue to target the ROG Phone series to gamers, and Qualcomm Xiaolong 888 is the core of this year’s model. DigiTimes added that ROG Phone 5 will be more expensive than its predecessor, which may discourage some fans of the series. IT Home has learned that in the past few months, ROG Phone 5 has been leaked several times, but there is no news about the price of ROG Phone 5 yet.