BAT Launches glo Hyper Pro+ in Japan, Bringing Faster Heating and Smarter Device Management to the Hyper Platform

British American Tobacco (BAT) Japan has introduced the glo Hyper Pro+, the latest addition to its heated tobacco product (HTP) portfolio. Rather than introducing an entirely new platform, the company has focused on refining the existing glo Hyper ecosystem with faster heating, improved device interaction, and enhanced maintenance features.

The new device officially went on sale in Japan on July 13, 2026, through the glo Official Online Store and the glo Store Ginza, marking BAT’s latest effort to strengthen its position in one of the world’s most competitive heated tobacco markets.

Faster Start-Up with QuickStart™ Technology

The headline feature of the glo Hyper Pro+ is QuickStart™ Technology, designed to streamline the user experience from the moment a tobacco stick is inserted.

Once a compatible stick is placed into the device, heating begins automatically, eliminating the need for a separate activation step. According to BAT, the waiting time before the first puff has been reduced to just 10 seconds—approximately twice as fast as the previous glo Hyper Pro.

The faster start-up aims to provide a more convenient and seamless experience for adult users, particularly those seeking a quicker transition from traditional cigarettes to heated tobacco products.

EasyView™ Screen Improves User Interaction

Another major enhancement is the addition of the EasyView™ Screen, which gives users a clearer overview of the device’s operating status.

The display provides real-time information including:

• Battery level
• Heating mode
• Session progress

Users can also easily switch between the device’s two heating profiles:

• Standard Mode
• Boost Mode

The integrated display reduces guesswork and makes everyday operation more intuitive compared with previous generations.

Smarter Maintenance Through Digital Management

Beyond day-to-day usability, BAT has also focused on simplifying long-term device maintenance.

The glo Hyper Pro+ features built-in cleaning reminders that appear both on the device’s display and within the myglo mobile application.

BAT recommends cleaning the device:

• Once every month, or
• After approximately 500 heating sessions

whichever comes first.

The goal is to help users maintain consistent device performance while extending the product’s lifespan.

myglo App Adds Personalization and Security

When paired with the myglo app, the glo Hyper Pro+ offers several additional connected features, including:

• Device status monitoring
• Personalized display settings
• Device location tracking
• Remote locking functionality

These smart management tools reflect the growing trend toward connected tobacco devices that offer functionality beyond heating performance alone.

Compatibility with Existing Hyper Tobacco Sticks

Unlike some next-generation heated tobacco platforms that require entirely new consumables, the glo Hyper Pro+ remains fully compatible with BAT’s existing Hyper tobacco stick lineup.

Supported brands include:

• neo
• Lucky Strike
• KENT

By maintaining compatibility with the current consumable ecosystem, BAT allows existing Hyper users to upgrade their devices without changing their preferred tobacco products.

Design and Specifications

The glo Hyper Pro+ is available in four color options:

• Moss Green
• Graphite
• Blue
• Stella Silver

The device measures 105.5 × 38.5 × 20.5 mm and weighs 99g, balancing portability with a comfortable grip.

Charging specifications include:

• Approximately 90 minutes for a full charge
• Around 55 minutes to reach 80% battery capacity

BAT states the device can deliver approximately:

• 20 sessions in Standard Mode
• 23 sessions in Boost Mode

before requiring a recharge.

Key Specifications

Industry Perspective

The launch of the glo Hyper Pro+ highlights a broader trend in the heated tobacco industry. As the market matures, competition is increasingly shifting away from fundamental heating technologies toward refinements in usability, software integration, and long-term ownership experience.

Rather than introducing a completely new hardware ecosystem, BAT has chosen to build upon the established Hyper platform, enhancing the user experience through faster operation, improved interface design, and smarter maintenance management while preserving compatibility with existing tobacco sticks.

This strategy contrasts with approaches taken by some competitors, such as Philip Morris International (PMI), which has been exploring next-generation heating technologies and alternative platform architectures through newer IQOS products.

The differing strategies illustrate two distinct paths emerging in the HTP industry:

• Platform innovation, focused on introducing new heating technologies and consumable systems.
• Platform evolution, centered on improving existing ecosystems through hardware refinement, software integration, and enhanced user experience.

Outlook

With the glo Hyper Pro+, BAT is betting that meaningful improvements to convenience and device management can be just as compelling as entirely new product platforms.

Features such as 10-second automatic heating, the EasyView™ display, connected myglo app functionality, and long-term maintenance reminders demonstrate a growing emphasis on everyday usability rather than simply increasing heating performance.

As heated tobacco products continue to evolve, the success of devices like the glo Hyper Pro+ may depend less on revolutionary hardware changes and more on delivering a polished, reliable, and connected experience for adult consumers already invested in established product ecosystems.