British American Tobacco Japan has launched the fourth-phase brand promotion campaign “Live Life in Color” for its heated tobacco device glo™, introducing a series of limited-edition products and innovative flavors.
The company announced that it will release the limited color “glo Hyper Pro Aurora” of the heated tobacco device “glo™ HYPER pro” in a limited amount through its official website starting from May 26th. This product is inspired by the Northern Lights and is designed to combine the variable Angle colors and metallic texture, aiming to correspond to the seasonal theme of the transition from spring to summer. The product is only available for sale through official online channels. The quantity is limited and will be sold out once they are all gone.
Starting from April 15th, the company has also simultaneously initiated a comprehensive upgrade of its glo™ dedicated cartridges brand, neo™. This update covers three dimensions: product name, flavor adjustment and packaging design optimization.
The new packaging pays more attention to color recognition and distinguishes different intensities of menthol flavors through the depth of color. The product lines have been renamed Neo Arctic Menthol Hyper Edition, Neo Iced Menthol Hyper Edition and Neo Chilled Menthol Hyper Edition respectively.
Meanwhile, for the menthol flavor product series with the characteristic of Berry sweetness, the name “Neo Tropical Swirl Hyper Edition” will be uniformly changed to “Neo Brilliant Berry Hyper Edition”. That is “Neo Brilliant Tropical Hyper Edition”.
Starting from May 12th, neo™ will also add a limited flavor “Neo Brilliant Red Fruits for Hyper” based on a combination of red fruits. It combines elements of cherries and peaches and achieves a two-stage experience of taste release through cold capsules.