On July 24, according to the Korean Economic News, British American Tobacco (BAT) announced the launch of its atomized e-cigarette brand VUSE in the Korean market.
The e-cigarette launched in the Korean market is the “VUSE GO 800” model, which has a built-in e-cigarette oil and battery. The product will initially be available in limited quantities in Seoul and surrounding areas, with plans to gradually expand the distribution to cover the whole country.
BAT said that the launch of the VUSE series of e-cigarettes took into account the high standards of adult smokers in South Korea for product safety and quality, as well as the diversified needs of less harmful than traditional cigarettes.
According to BAT, the VUSE 800 e-cigarette has a liquid capacity of 1.95 ml (0.9% nicotine content). The battery has a capacity of 515 mah and can attract up to 800 ports on a single charge.
The product is available in four different flavors: Cold Fresh, Purple Breeze, Dolce Brown and Green Spark.