British American Tobacco Korea (BAT Rothmans) announced that it has updated its “NEO” dedicated smoke bomb for its heated tobacco device “Glo Hyper” with the application of “Stick Seal” technology to improve ease of use.
The updated “NEO” comes in five flavors: Dark Tobacco, Shine Boost, Purple Boost, Fresco and Boost. The company said it has improved its packaging design and introduced new technologies in line with consumer needs and market trends to enhance the convenience of its products.
The new “Stick Seal” technology greatly improves ease of use by sealing the tail of the smoke bomb, preventing tobacco residue inside the GlO device and eliminating the need for brush cleaning.
BAT plans to apply this technology to all Hyper series dedicated smoke bombs by the end of the year.
The five updated “NEO” series will be available in convenience stores and tobacco retail stores nationwide. All “NEO” products sold in Korea are manufactured at BAT Korea Plant in Sacheon, South Gyeongsang Province, which is the main production base of BAT’s heating and non-combustion products.
An official of the company said,
“This product update is part of our commitment to provide consumers with a better experience through design and technology innovation. In the future, we will continue to cater to consumer demand and market trends and launch more excellent products.”