According to the project page information on the official website of the GOOD DESIGN Awards, the electronic vaping product “Vuse Ultra” submitted by British American Tobacco (BAT) was included in the list of winning projects of this award system. It falls under the category of “Personal Experience”, and the indicated winning year on the page is 2025. The submitting entity and the manufacturer are both BAT (London).
According to the project introduction, the Vuse Ultra supports connection with the “MyVuse” application and provides a display screen on the device to show status information such as battery level, e-liquid and strength grade; the strength can be adjusted either on the device or through the App.
The page also reveals that this product employs a “smart chip” cartridge recognition mechanism: The system can identify the cartridges and automatically adjust the strength to maintain the flavor performance, and can remember the user’s preference settings; at the same time, it provides the “Device lock” function.
In terms of structure and materials, the project page states that it uses an aluminum front cover and applies a “ceramic effect coating” to the back cover. Regarding recyclability and disposal design, the page mentions that the device features a detachable battery for easier disposal and recycling, and uses recycled materials as much as possible in the body and packaging; the packaging is labeled as FSC certified.
According to the information on the page, BAT mentioned in the project description its public goal of achieving a “fully zero carbon footprint throughout the entire value chain” by 2050, and listed the phased indicators related to greenhouse gas emission reduction.
According to the official website, the GOOD DESIGN Awards (Chicago Athena Awards) was jointly founded by design master Eliel Saarinen and the Imms couple in 1950. It is a globally renowned design award with a long history. This award is jointly organized by the Chicago Athena Design Museum and the European Center for Architectural Art, aiming to recognize innovative masterpieces that seamlessly combine functionality, aesthetics, and social responsibility across various fields, from cutting-edge electronics to grand architecture.
Furthermore, as previously exclusively reported by us in May 2025 during the Swiss Tobacco Exhibition, we had already noticed Vuse Ultra and released related coverage; this product is the first electronic vaping device of the VUSE brand to be equipped with a screen.