According to the Guardian, a new study has found that flavored e-cigarettes can help smokers quit smoking. The study, led by London South Bank University in collaboration with University College London, the University of East Anglia and the University of New South Wales, recruited 1,214 trial subjects to take part in the study, focusing on the circumstances in which e-cigarettes could help smokers quit.
After three months, 24.5 percent of the participants had quit smoking and another 13 percent had cut their cigarette consumption by more than half. The study also found that those who received help in choosing the right e-cigarette flavor were 55 percent more likely to quit smoking within three months, compared to those who did not receive such customized services.
Lynne Dawkins, professor of nicotine and tobacco studies at London South Bank University, told the Guardian: “Cigarettes kill around eight million people worldwide every year and even some of the most effective treatments have done little to reduce the number of smokers.”
“With this treatment, 24.5 percent quit smoking after three months, and another 13 percent reduced their cigarette consumption by more than 50 percent.” Simple, tailored support through taste advice and supportive information could make a huge difference in helping people live smoke-free lives.”
The positive results of the study dovetails with the UK government’s recent announcement of a groundbreaking ‘Quit’ programme, which is providing one million smokers with an e-cigarette starter kit to help them quit.