According to Proactiveinvestors, Chill Brands, a British e-cigarette brand, plans to sell its nicotine-free e-cigarette product Chill Zero at well-known chain WH Smith in the United Kingdom, as well as at airports.
This will bring Chill Zero nicotine-free e-cigarette products to its 150 travel stores, reaching thousands of daily travelers. Their target audience includes 18 – to 35-year-olds and even wider age groups, aiming to provide nicotine replacement products.
Since many people want to gradually reduce their nicotine consumption, the company wants to help them gradually move away from traditional tobacco and nicotine products. They also offer nicotine-free alternatives for those who enjoy social smoking that do not create chemical dependence.
Chill Brands shares rose in reaction to the recent announcement, but not by much. In addition, investors may be waiting to see actual evidence of the company’s retail channel expansion and growth.
Chill Brands said that while there have been recent public concerns about e-cigarettes, it is important to note that the industry has been prepared to adapt to changing regulations. They have also taken some steps, such as partnering with Phoenix for waste management and compliance, to ensure a legitimate presence in the market.