According to Sensor Tower, an app analytics platform, Chinese mobile gamers are in for a treat as numerous excellent overseas mobile games have received approval and are set to enter the Chinese market. One such game is “Cookie Run: Kingdom” (Gingerbread Kingdom) developed by the South Korean mobile game manufacturer, Devsisters. “Cookie Run: Kingdom” is a parkour game based on the Gingerbread IP and combines various gameplays such as parkour, decoration, collection, and combat.
Devsisters had previously released two other games in the series: “Cookie Run: OvenBreak” in April 2013 and “Cookie Run: Puzzle World” in November 2019. “Cookie Run: Kingdom” is the latest addition to the series, and it was launched in January 2021. The game has a mixed profit model, including season passes, subscriptions, card draws, limited gift packages, and advertisements. It is also the most commercially successful game in the series, with a mature content framework and monetization model.
Sensor Tower’s store intelligence data reveals that “Cookie Run: Kingdom” has already generated more than 400 million US dollars in in-app purchases as of February 2023. The game has been downloaded over 27 million times globally, with South Korea being its largest market, contributing 50% of its revenue. The US and Taiwan follow, accounting for 27.4% and 4.8%, respectively.
The game’s cute style and content design suggest that it primarily targets female players. According to Sensor Tower user intelligence data, over 55% of “Cookie Run: Kingdom” players are female, rising to 59% on the iOS platform. Moreover, players have given it a near-perfect rating of 5 stars on both stores.
Despite landing in overseas markets a while back, “Cookie Run: Kingdom” still maintains a large and loyal fan base. In its early days, the game attracted over 7 million monthly active users, and it still has around 4 million users. This shows the game’s ability to keep its core players engaged and satisfied.
In conclusion, “Cookie Run: Kingdom” has garnered immense popularity globally, and its entry into the Chinese market is expected to increase its success further. The game’s engaging content, mixed monetization model, and focus on the female market have contributed to its commercial success. Its lasting appeal to core players is a testament to its enjoyable gameplay and captivating storyline.