A countdown timer for e-mail and for the website is a very effective marketing move. With the help of this technique, you can stimulate the interest of potential customers, as well as to convey information about ongoing sales and promotions. Timer from promofeatures.com is an original form that can not only complement traditional advertising, but also to some extent replace it. Unconventional approach can provide high results against the background of outdated marketing techniques.
How to attract a client
In a highly competitive environment, it is very important not just to be the first to attract a client. It is also necessary to keep his attention exactly on your trading platform. The market is saturated with quality goods and offers a huge choice. Therefore, the competition is won by the one who advertises his services and products most effectively. In order for a potential customer to pay attention to you, it is necessary:
- To arouse genuine interest. Product must be presented in a way that does not overwhelm the buyer with information at first, but at the same time creates a desire to learn as much as possible about the offer.
- Clearly, and most importantly briefly explain why your offer is more profitable than others.
- Give a sense of a unique opportunity. The customer needs to understand that proposals like yours do not just walk up and down the road. Need to form a belief that a second chance to become the owner of a particular thing will not fall out soon, and will be less profitable.
- Convince that the purchase of a product or service from you at the moment – economically justified.
- Give a clear idea that the offer is limited in time, and the timing of the action is constantly shortening.
Timing is a tool that is perfectly suited to achieve the task declared in the last paragraph.
How the timer works
It is human nature to doubt the correctness of one’s decision. Fluctuations of this kind can last for hours, weeks, or even months. In this case, the longer the period of time the product is available, the more time a person has for reflection. Such prolongation can lead to a complete loss of interest in the service. Moreover, long thinking inevitably leads to the search for alternative opportunities, and thus directly work for your competitors.
Using a timer, engages a number of features and abilities of the human psyche:
- Gives a clear understanding of the time constraints of a profitable offer. Running figures make this understanding very clear.
- Encourages the client to take decisive action.
- Stimulatesquick analysis of the situation and decision making.
Thus, the client, having become interested in a product or service, and realizing that the opportunity expires with every second, tends to set aside his hesitation and act more decisively. The use of timing can raise interest in a particular item by 90%. Also, statistics claim that an advertising message with timing, half the time leads to the purchase or receipt of a service.
Timer – just one of the techniques that complement the main body of the ad unit. It is important to understand that the timer itself will not give anything. Therefore, this technique should be used in harmony with other marketing methods.
Application features
It should also be remembered that the advertising text should be composed correctly. Otherwise, the timer will become an additional annoying factor, and lead to the opposite effect.
Recommendations for composing an advertising message with a timer:
- Conciseness and clarity of the text without water.
- From the first sentence, the main essence of the message should be conveyed to the client.
- To avoid being taken for a fraud, be sure to specify the brand or logo of the company.
- The simpler and shorter the text – the more persuasive it is. Excessive creativity only harms.
- Write in the native language of the potential client.
- Excessive dryness and formality in the text is unacceptable.
It is also important to keep in mind the possible negative consequences of incorrect text with a timer. Below is a list of typical errors:
- Obsessiveness and pressure.
- Panic and vulgarity.
- Inaccurate and questionable information.
- Platitudes and bearded jokes.
- Provocative statements and veiled hate speech.
- A direct demand to buy a product or service.
- Excessively long text.
Such extremes always repel the client. He may think that he is communicating with crooks. In addition, excessive obtrusiveness always causes irritation. On the background of such impressions timer looks ridiculous and biased.
A few words about the appearance of the timer. It should be sufficiently noticeable, but it does not catch the eye, drawing most of the attention from the text. Remember, people want to see the benefit, not the time that expires.