The European market is undergoing a process of normalization. Recently, some countries such as Ireland, France, Sweden and Ukraine have been found to strengthen the regulation in this area. This stage at the end of the special year will likely be an adjustment “window period”.
According to French media BFM, French lawmakers submitted an e-cigarette ban bill in July and plan to pass it by the end of this year. The lawmakers said they proposed the ban because it not only caused pollution to the environment, but also posed a threat to the health of teenagers, and it was also a one-time concern of most lawmakers and environmental activists. French Health Minister Francois Braun said in May that France could ban the one-off by the end of the year and said he supported the ban.
So far, the judgment of the new atomizing power is that France is stirring up a round of internal normative discussion about a one-off.
Even France’s health minister said this year that despite Macron’s lack of a majority in the French parliament, health ministers would “work with lawmakers” to reach an agreement that could be enacted “before the end of this year (2023).”
At present, one-time is very popular in France, from the major electronic atomization activities in France can see a large number of disposable brands participating in the market. ELFBAR, for example, entered the French market in February with plans to sell in 4,000 retail stores.
Now it seems that the one-off market prospects in France may encounter some obstacles. With the rapid entry of major global brand companies into the European market through one-time cooperation with core customers, disposable products are expected to maintain high growth this year and next year. Last year, some enterprise suppliers generated total sales of 575 million euros in 2022, an increase of up to 40 percent compared to the previous year, with most of this growth being one-off.
France, the core power in Europe, more than 67 million people, electronic atomization users up to more than 2 million, a broad market.
According to the French research institute Xerfi2022 research predicts that the French electronic atomization industry will maintain an annual growth rate of 5% to 10%, reaching 1.3 billion euros in 2023. At the same time, France has gradually increased the price of traditional tobacco in recent years, making smokers reduce tobacco consumption or quit smoking, or turn to electronic atomization. Once returned to the market in 2021 and became a trend, due to the rapid rise of one-time use of regulatory loopholes in the US market, and gradually poured into France. At present, there are three types of electronic atomization channels in France: shops that originally sold traditional tobacco, e-cigarette shops, and large retail chains. According to French media statistics, the popular one-time in France is usually 600 (France refers to the EU TPD, limiting the amount of oil injection to 2ml), and the average price is about 7 euros. There are more than 30 common brands in the market. Last year, there were 23,500 tobacco shops in France, with annual sales of 3.6 billion euros, of which 140 million euros were accounted for in a one-off, showing that the status of a one-off in France cannot be underestimated.
All the markets may be in the modulation to improve and find a new path! The one-time wind direction in France is also particularly worthy of market attention. The European market should also seize the time to adapt and enter!