Recently, we have noticed that the e-cigarette brand DOJO has recently launched a new “COSMOS” version of the DOJO OPAL series of e-cigarettes on its brand official website. The DOJO OPAL series of e-cigarettes currently includes a total of three products: DOJO OPAL12000 COSMOS EDTION (hereinafter referred to as COSMOS), DOJO OPAL12000 and DOJO OpAL 7000.
Three models of parameters are displayed simultaneously for power supply and e-liquid
The two products, DOJO OPAL 12000 and DOJO OPAL 7000, in the DOJO OPAL series were released as early as 2024. Judging from the previous graphic and text information on Instagram, these two products were previously promoted in the Russian market. COSMOS is the latest product in the series.
In terms of parameters, the three products, COSMOS, DOJO OPAL12000 and DOJO OPAL 7000, respectively have three different product sizes. The length, width and height of DOJO OPAL12000 are all the largest, while the overall size of DOJO OPAL 7000 is relatively slender.
Apart from the size difference, the COSMOS and DOJO OPAL12000 products contain 16ML of e-liquid and can achieve 12,000 suction times. Converted, the number of suction times per milliliter is 750. In contrast, the DOJO OPAL 7000 has a smaller e-liquid capacity of 10ML and 7,000 suction ports. Converted, the number of suction ports per milliliter is 700.
In terms of battery capacity, the battery capacity of COSMOS and DOJO OPAL12000 is 800mAh, while that of DOJO OPAL 7000 is 600mAh.
That is to say, while the new COSMOS has reduced dimensions in length, width and height, it has a smaller product size. Its e-liquid content, the number of suction ports and battery capacity continue to be the same as those of DOJO OPAL12000.
Mark the differentiated taste strategies of sweetness, coolness and acidity
The three e-cigarettes of the DOJO OPAL series differ in the number of flavors. COSMOS has 5 flavors, while DOJO OPAL12000 and DOJO Opal 7000 have 15 flavors.
The five flavors of COSMOS are:
PINEAPPLE BERRY ICE
SOUR APPLE CRANBERRY
ORBIT MINT GUM
MIXED CITRUS
SOUR RASPBERRY LEMON GUMMY
These five flavors are mainly “mixed fruit” and “mint”, and each flavor is clearly marked with the levels of sweetness, coolness and acidity. For example, the “ORBIT Mint Gum Flavor” is the coolest, reaching four stars, while the acidity star rating is zero. The sweetness of the “Pineapple Berry Ice Flavor” is the lowest, nearly one star.
The flavors of the two e-cigarettes, DOJO OPAL12000 and DOJO OPAL 7000, are mainly “tobacco”, “Mixed Fruit”, “sweet” and “fruit + ice” respectively. The brand homepage also marks the sweetness, coolness and acidity grades of each flavor in detail.