According to “Chosun Biz”, the Philip Morris Korea company stated that it will start selling the new color “Electric Purple” of the IQOS Iluma i One in major convenience stores across South Korea from May 2nd. This new color will be available for purchase first at the official IQOS online store and in 9 of its direct-operated stores nationwide on April 10th.
Fumao Korea Company stated that to commemorate the expansion of sales channels, the company will launch promotional activities in major convenience stores across the country for the “Electric Purple” product. The activities will last until May 20th.
The company stated that when consumers purchase the IQOS Iluma i One, regardless of the color options such as “Electric Purple”, “Midnight Black”, “Breeze Blue”, or “Leaf Green”, they can enjoy a special discounted price. The price ranges from 30,000 Korean won (approximately $20, based on 1 US dollar ≈ 1,500 Korean won).