According to Convenience Store, Philip Morris Limited (PML) announced the launch of heated cigarette cartridges Delia in the UK, which are only applicable to the IQOS Iluma series.
Expand the IQOS Iluma cartridge combination
PML stated that Delia will be incorporated into the existing Terea tobacco e-liquid and Levia zero-tobacco e-liquid product lines.
The company stated that the purpose of developing Delia was “to expand consumer choices and better meet the needs of adult smokers who are seeking a more classic tobacco experience.”
The Delia series consists of three SKUs, covering three different specifications: full flavor, balanced, and mint.
PML stated that such a setup is designed to provide clear and intuitive options for adult users.
The company stated that Delia features a simple, non-aromatic flavor design and has been specially developed to complement the existing product range.
The price is £6. This sets a new price range for IQOS Iluma consumables.
PML stated that Delia’s suggested retail price was £6 (approximately $7.80), introducing a new price tier to the IQOS Iluma consumables product lineup.
Anthony Loinsard, the head of PML IQOS business, said that Delia has brought new opportunities for retailers to attract price-sensitive adult smokers, and also helps to increase user retention in the heated tobacco category.