In recent years, the development of shein is very good. The sellers who choose to set up shop on this platform are gradually increasing. If they want to have a better development, the sellers need to know how shein does marketing promotion.
1. Brand exposure
Event marketing is to warm up, in order to more people know the activity, will do preheating in advance (time point, place, interest point), can use exposure channels include
SHEIN official website, social media, email targeted push (delivery address), KOL linkage exposure.
Online channels are mainly targeted at old customers. In order to reach more potential users, pop-up store location selection is included, and offline advertising is conducted simultaneously.
2. Get noticed
The early exposure is more to attract attention, so that old customers and new customers can enter the store, then who will enter the store:
Online old customers, have a purpose to offline shopping
New online customers want to experience offline products first
Surrounding passers-by are curious about the opening of the new store
In order to attract users’ attention, the decoration of the store, the selection and display of goods, and the packaging of products should be considered one by one.
3. Generate purchases
Due to SHEIN’s diversified product styles, price advantages and timely delivery, some users will place orders directly. If sizes or styles are out of stock, offline purchasing guides can guide users to install an APP to select more products online and place orders, and at the same time give some discounts or gifts. SHEIN’s logistics has sufficient guarantee. Even online orders can be placed in some countries within 4 to 7 days.
4. Loyalty repurchase
No matter online or offline marketing, a good shopping experience can enhance users’ loyalty and bring them back to purchase. The re-purchase of the pop-up store can eventually be fed back to the online, and the offline store can guide users to share their shopping experience on the social platform or send it to the official customer service through email, once again realizing the connection and linkage between online and offline data.
We have learned how shein does marketing promotion. Sellers need to do a good job in brand exposure, attracting attention and generating purchase and other marketing promotion. Any overseas brand needs long-term development, whether it is a third-party Amazon or an independent website model, whether it is online or offline, it needs to be considered and laid out.