According to Japanese media Spincoaster, Japanese graphic artist VERDY and Ploom, a heated tobacco brand under Japan Tobacco Corporation (JT), have announced a new round of collaboration. They will launch limited edition products and related promotional activities in December 2025.
It is reported that Japanese graphic artist VERDY and Ploom, a heated tobacco brand under Japan Tobacco Corporation, will hold a limited-time Pop-up Store at 81 BELOW in Harajuku, Tokyo on December 13, 2025. Launch the LIMITED EDITION “Ploom AURA × Wasted Youth LIMITED EDITION BOX”.
This limited edition package includes the Ploom AURA startup set, as well as the Wasted Youth (Wasted Youth, a street culture project created by Japanese artist VERDY) style accessories specially designed for this collaboration – a back cover and three front panels, with deep navy blue and white signature ribbons as the main color tone.
VERDY stated that his first collaboration with Ploom was in 2019. This design places more emphasis on integrating the brand’s character rather than merely showcasing his personal style.
The Popup Store site will create an immersive experience through installation design and collaborative video, inviting consumers to experience the visuals and atmosphere of Wasted Youth firsthand. The event lasts for one day. The sales method is a lottery. Participants need to queue up and register for the lottery from 9:30 to 10:00 on the same day. If you are unable to attend in person, Ploom also plans to sell this co-branded set in limited quantities through its online platform, Ploom CLUB. At the same time, three other front panels of different styles will be available for selection.