According to a report by a South Korean media outlet, KT&G began expanding the sales scope of the heating cigarette device “Lil AIBLE 3.0” to convenience stores in Seoul on May 13th. The product that entered the convenience store channel this time is the OUD GRAY version. This color has been reported as a exclusive color for convenience stores.
This channel expansion means that Lil AIBLE 3.0 has further entered the daily retail channels from its previous flagship store pre-sale scenario. The report indicates that this product was pre-sold at the KT&G flagship store Lil MINIMALIUM in February this year, and was sold out upon launch.
On the same day, KT&G launched two new special cartridges for Lil AIBLE in convenience stores across South Korea, namely AIIM REMIX and AIIM ICESPOT.
The report indicates that the prices of both new products are 4,800 Korean won. With the launch of the new products, the Lil AIBLE dedicated e-liquid product line has expanded to 19 items, including 15 AIIM series products and 4 RAIM series products.
According to a report from a South Korean media outlet, the features of Lil Aible 3.0 include shorter charging and preheating times, as well as the use of metal materials and a curvaceous design.
Brand
| Item | Details |
|---|---|
| Brand | KT&G |
| Product Name | lil AIBLE 3.0 |
| Product Type | Heated Tobacco Device |
| Channel Activity | Expanded sales to convenience stores in the Seoul metropolitan area, South Korea, starting May 13 |
| Convenience Store Edition | OUD GRAY, an exclusive color for convenience store sales |
| Related New Products | AIIM REMIX, AIIM ICESPOT |
| New Product Category | Dedicated tobacco sticks for lil AIBLE |
| New Product Price | 4,800 KRW per pack |
| Tobacco Stick Product Line | Total of 19 varieties, including 15 AIIM series products and 4 RAIM series products |
| Product Features | Reduced charging and preheating time; premium metal construction with a curved ergonomic design |
Product features
Shorten charging and preheating times; adopt metal materials and curved design
The relevant reports also show that the cumulative sales of the Lil AIBLE series have exceeded 1 million units. From the product layout perspective, this move involves both hardware devices and dedicated cartridges: On one hand, KT&G has expanded the sales channels of Lil AIBLE 3.0 to convenience stores in Seoul; on the other hand, it has further expanded the dedicated cartridge lineup by adding two new AIIM products.
According to a statement from a relevant person at KT&G, the two new products are specialized cartridge products developed based on consumer preference trends.
The person stated that KT&G will continue to introduce a variety of products and gradually expand the sales area of Lil AIBLE 3.0 in order to enhance accessibility for consumers.
The simultaneous update of channels and products indicates that KT&G is advancing the lil AIBLE ecosystem through the approach of “expanding the device channels + expanding the dedicated cartridges combination”.
For heated cigarette products, the coverage of sales networks and the richness of dedicated products are both important factors affecting user retention. With the entry of Lil AIBLE 3.0 into the Seoul convenience store channels and the continuous expansion of the AIIM series of products, KT&G is further strengthening the market coverage capabilities and product ecosystem of the Lil AIBLE platform.