LeTV held a media communication meeting in Beijing this afternoon, announcing the official return of its LeTV mobile phone, and the launch of its first product LeTV mobile phone S1 after the return. The target users are online ride-hailing drivers, takeaway brothers, and parents. One generation wait.
LeTV showed the S1 engineering machine at the communication meeting. There are four models in total, but the material of the body is different, covering common materials on the market from AG frosted glass to plain leather. It is reported that the machine uses a 720P-level waterdrop screen, equipped with the Tiger T7510 chip, supports 5G network connection, and has a three-camera lens module and a physical fingerprint recognition button on the back. The battery capacity is 4900mAh.
It is worth mentioning that LeTV S1 has a built-in Huawei account system, Huawei HMS Core, and a variety of Huawei applications including music and reading. Li Xiaowei, Executive Vice President of LeTV Intelligent Ecosystem, said that LeTV will be an inclusive ecosystem in the future. While sticking to LeTV’s own ecosystem, it will not refuse to open other ecosystems to join. Therefore, I chose to cooperate with Huawei. After users buy LeTV phones, It can be interconnected with Huawei products, and it can also be interconnected with LeEco.
In addition, S1 is LeEco’s first “nationally produced” mobile phone, which is provided by domestic suppliers in terms of chip, memory, screen, and manufacturing.
At the LeEco Ecological Press Conference on May 18 this year, the official PPT previewed an upcoming LeEco superphone, which is not the same model as the S1 announced by LeEco today. LeEco said the model was announced at the press conference. It is still in preparation and will be unveiled next year.
Regarding LeEco’s return to the mobile phone business, Li Xiaowei responded: “First, it is the need for smart ecological business development. In the future, LeEco will also launch its own intelligent interconnection ecosystem. Currently, it is developing interconnection functions between mobile phones, TVs, and other products.
The second is LeEco. With a good user base, there are still a number of users using LeTV’s mobile phone products. The third is that the domestic market is large enough. Fourth, LeTV will also select sub-populations for in-depth exploration based on its own capabilities and characteristics. LeEco S1 is expected to be available on LeEco Mall around October, and the price has not yet been announced.