The average employee gets 121 emails daily. This number goes up incredibly during their birthdays because many businesses set up automated birthday emails. And while sending a birthday wish to a client is a nice gesture, the problem is that sending automated messages results in all clients receiving the same email on their birthdays. This makes the Geburtstagswünsche less special and personalized. In this article, we tell you how your business can send handwritten and personalized Geburtstagswünsch to stand out from the competition. Keep reading to learn more.
How to Use Birthday Wishes to Make Your Customers Feel Valued
Businesses have many ways of making their customers feel valued and special. Instead of sending out mass emails, businesses are resorting to using more personalized means to reach their clients and customers. By showing the human side of your brand, personalized birthday wishes create more meaningful relationships and even make your customers feel valued and recognized. They will see that you don’t just think about them as numbers.
The first way of doing this is to acknowledge their birthdays. We were showered with lovely presents and gifts during our birthdays when we were children. But as we grow, we no longer feel the importance of celebrating our birthdays. Therefore, if you send your client a handwritten and personalized birthday card, you can make them feel special on this important day. It reminds them of the olden days when they received birthday cards from friends and relatives in the mail. And with most people resorting to digital marketing, a physical birthday card is a great nostalgic memento. Additionally, a handwritten card shows that you care by putting in additional effort.
The Benefits of Business Birthday Cards
Companies that send business birthday cards make an important investment. Research shows that business contacts and customers prefer receiving handwritten cards instead of emails or junk mail. Below, we discuss some of the benefits that companies get when they send handwritten cards:
Personalization– as businesses discover more ways of customizing their marketing efforts, giving out personalized birthday cards is a great way to be unique and stand out from the crowd. Some services even let you include the name of the client on the card to make it more customized. Similarly, you can add gift cards and business cards to the note.
Brand recognition– The market is becoming more and more saturated, which is why brands must think of smart ways to attract their customers. When you consistently send handwritten cards and Geburtstagswünsche, customers will take note of this and even start associating this special gesture with your brand.
Employee satisfaction– It’s not just your customers that need to be made to feel valued and recognized. As you send a personalized Geburtstagswünsch, make sure you also send them to your employees. It is one of the most effective ways of showing your employees that you value them. According to research, 79% of American workers feel that company culture is of critical importance. Therefore, having a tradition of sending personalized birthday cards to your employees is critical in facilitating a positive workplace.
Happier customers– Customers that feel you care for them are likely to continue buying your products and services. As a matter of fact, research shows that a whopping percentage of customers (73% to be precise) report that their loyalty to a brand is impacted by their experience with a business. One of the most effective ways of improving a customer’s experience is to wish them a Geburtstagswünsch. Merely sending these cards can dramatically boost customer retention.
Free advertising– A nicely done and handwritten card can impress your customer, who may decide to share it with a friend or two. Some people may even post the card on social media. This is free advertising that you receive for your brand. As well as boosting the reputation of your brand, it also shows the kind side of your company. Don’t be surprised if other people from the social networks of your clients share it with their contacts. This is a great way of increasing your leads organically.
Unique marketing– Turn that birthday card into a voucher and not just send an email coupon.
Don’t Forget About Your Employees
The success of a business is strongly linked to the way that it treats its employees. As such, you should recognize that they are human beings with very personal feelings. Like you, they can have good and bad days which can affect their work. That is why employees should acknowledge when their employee’s birthdays come around and know that they can use this opportunity to make a huge impact in their lives. One way to do this is to send them a customized and handwritten birthday card. This way, you get to appreciate your employee better and let them know that you don’t just treat them as a cog in the company wheel but as someone you appreciate in the workplace.
A simple Geburtstagswünsch can go a long way in brightening up anybody’s day and lifting their moods. A simple message like ‘Happy Birthday from everyone at XYZ Company’ projects your company as the organization of people that make up a family and not merely an entity. Your employees would feel more welcome and comfortable after they receive this card. They will see the organization as one big family and not just your business.
Companies are spending millions of dollars to foster unity and togetherness with their employees and there is no better way to do this than using birthday cards.
We are in a saturated market with tens of companies offering similar products and services. The businesses that have succeeded are those that have found ways of standing out in the crowd. They customize their advertising to the exact details of their customers. Also, they have taken advantage of birthday messages to send personalized handwritten messages to not only their customers and clients but also their employees. That is how they have managed to be on top of the competition.