ZTE has recently made a grand entrance at the Mobile World Congress (MWC) 2023 in Barcelona by unveiling its newest range of consumer electronics products. The company has showcased its ZTE Axon, ZTE Blade, Nubia terminals, MBB, FWA, IoT family products, and industry solutions. Moreover, ZTE has launched several innovative products, including the world’s first naked-eye 3D tablet, smart Nubia AR Glasses, and the fifth-generation FWA.With the rapidly expanding consumption scenarios and user needs, ZTE has officially upgraded its terminal product strategy to “1+2+N” full-scenario innovative ecology 2.0. This upgraded strategy aims to realize the seamless interoperability and interconnection of different terminal systems, such as mobile phones, personal and family data terminals, and peripheral ecological products. ZTE’s MyOS operating system will create intelligent perception and linkage between different terminal devices, making it easier for more devices to access and reconstruct the new value of the intellectual connection of all things in the post-5G era.
The MyOS operating system will enable interconnection, mutual collaboration, and capability sharing, covering four significant scenarios of sports and health, audio-visual entertainment, business travel, and family education. It will provide users with a multi-terminal integrated service experience, multi-screen interconnection, multi-terminal intercommunication, and intelligent integration. This will help users to enjoy a more innovative and integrated lifestyle.
The 5G high-speed, low-latency, and large-bandwidth network has given birth to and matured richer forms of content consumption. ZTE’s Nubia Pad 3D is the world’s first naked-eye 3D tablet based on AI technology. It is equipped with Leia’s original 3D light field display technology, which provides eight viewing angles, 2D to 3D real-time AI content processing capability, and AI photography for front and rear 3D shooting. Additionally, it can adapt to the viral AI 3D art creation. The tablet has a 12.4-inch 2.5K large screen and symmetrical Dolby Atmos four speakers, creating a rich 3D content ecology for users. Users can enjoy the industry’s first 3D-enhanced video chat, private 3D theater, and immersive 3D games seamlessly.
The Nubia AR Glasses is the world’s first smart glasses with TUV Rheinland and Hi-Res sound quality certification. It has a 120-inch virtual portable giant screen and a binocular 2x1920x1080 resolution Micro OLED display. It supports 0-500° myopia adjustment and provides cinema-quality viewing without glasses. The Nubia AR Glasses include a convoluted sound chamber and stereo full-range dual speakers, which provide an immersive and realistic listening experience. In addition, it also offers a variety of colorful streamer magnetic lenses with a frameless streamlined design, which is stylish, comfortable to wear, and easy to carry.
ZTE has also launched two new products, the fifth-generation 5G FWA and the MC888 Pro GIS version. The new generation of 5G FWA supports the latest 3GPP R17 standard, adopts Wi-Fi 7 technology, and fifth-generation intelligent antenna technology has ten Gigabit Ethernet ports and has a peak rate of up to 21Gbps. The product can realize that the whole-house group network has no dead-spot coverage, which can meet all-scenario applications such as home networking, smart home, office, and film and television. The MC888 Pro GIS version fully adopts environmentally friendly and renewable materials and has a variety of built-in energy-saving modes, reducing power consumption by 10%.
In conclusion, ZTE’s presence at the 2023 Mobile World Congress showcased its commitment to providing consumers with a full range of intelligent electronic products and solutions. Their upgraded terminal product strategy, “1+2+N,” full-scenario innovative ecology 2.0, powered by the MyOS operating system, promises seamless interoperability and interconnection of different terminal devices. ZTE’s innovative products, such as the world’s first naked-eye 3D tablet, Nubia AR Glasses, and the fifth-generation FWA, demonstrate their dedication to meeting the demands of an increasingly connected world. Overall, ZTE’s showcase at the MWC2023 presents their continued leadership in the tech industry and their drive to improve their customers’ digital lifestyles.