According to ASCII reported on July 31, Philip Morris Japan (PMI) on the 31st officially launched the heated tobacco product “IQOS ILUMA i” and “IQOS ILUMA” dedicated cigarette bomb “SENTIA” new flavor “Juicy Red”.
The new product will be available on the IQOS online mall and seven IQOS stores nationwide from July 31, and will be gradually launched in IQOS stores (some Yamada Electric stores, some Bic Camera stores), IQOS areas (some Don Quijote stores, etc.), and convenience stores across the country from August 5. The product costs 530 yen ($3.47) per pack of 20.
Billed as a “refreshing menthol with a hint of acidity and sweetness,” the new flavor brings SENTIA’s menthol range to five.