Philip Morris International Korea (PMI) announced that it will start selling Sentia, a customized smoke bomb for the “IQOS ILUMA” series, nationwide from Wednesday. The new product is designed for adult smokers who are trying IQOS for the first time.
The “Sentia” collection consists of four flavors: Sentia Classic Gold (soft and basic), Classic Silver (balanced and fresh), Classic Purple (crisp and unique), and Classic Green (light and cool). The products will be sold at nine IQOS stores nationwide and at major convenience stores including Seoul and Gyeonggi Province from the launch date.
Sentia is manufactured and supplied at PMI’s plant in Yangsan, South Gyeongsang Province, and is produced based on the same equipment and quality standards as TEREA.
The company representative said,
“Sentia offers users of the IQOS ILUMA series more options, helping adult smokers who are considering switching from traditional cigarettes to heated tobacco products to start using IQOS ILUMA with less burden.”