Philip Morris Japan has introduced a new flavor of heated tobacco bomb “TEREA Shine Pearl”, which is specially designed for “IQOS ILUMA i” and “IQOS ILUMA”. It will be available in IQOS specialty stores and official stores nationwide from March 15, and will be available in convenience stores and other tobacco sellers nationwide from March 28, priced at 580 yen ($4) per pack of 20 cigarettes, including tax.
The TEREA Shine Pearl features a refreshing mint flavor inspired by the name “Shining Pearl in the sun.”
Daniel Sevsek, director of product portfolio marketing for Philip Morris International Japan, said,
“Consumers can choose the extrusion bomb according to their personal mood and occasion, achieve a change in taste and enjoy a personalized smoking experience.”