According to Italian e-cigarette vertical media SIGMAGAZINE, Philip Morris International (PMI) has launched a new bullet-changing e-cigarette Veev One in Italy to meet the different needs of Italian consumers and eliminate cigarettes as soon as possible.
The new Veev One features a number of upgrades over the previous version. It uses a new design and advanced ceramic heating technology, and is also equipped with a fume detection system.
In addition, the new Veev One has been optimized in terms of battery life, increasing the soot capacity to bring the capacity of a single cartridge up to 2 ml. At the same time, the heating power of a single smoke bomb has also been increased, which can reach 1000 times of use.
According to published data, in 2022, Philip Morris International will spend more than 99% of its investment on the research and development of non-combustion products. Over the past 15 years, Philip Morris International has invested more than $10 billion in the production and marketing of smokeless products and continues to innovate. Currently, more than 900 R&D personnel from 40 different countries and experts in approximately 30 scientific and engineering disciplines are working on new products, and R&D expenses are equivalent to approximately 35.4% of PMI’s net revenue in the second quarter of 2023.
[1] Veev One, in distribuzione la nuova sigaretta elettronica di Philip Morris