According to Mexican media SDP Noticias reported on April 29, Philip Morris International (PMI) released the heated tobacco product IQOS ILUMA in Mexico. At the launch, it claimed that the product “provides a better product to get 17 million smokers across the country away from cigarettes.”
The IQOS ILUMA series consists of three different products: IQOS ILUMA Prime, IQOS ILUMA and IQOS ILUMA One. Manuel Chinchilla, CEO of Philip Morris International Mexico, reiterated that a smoke-free future is possible.