According to South Korean media etnews reported on August 28, Philip Morris (PMI) Korea announced that it will solicit participants in the “IQOS event.”
The campaign aims to pass on the living stories of actual users who have switched from regular cigarettes to IQOS and help adult smokers choose better alternatives. The special stories of the participants selected as the main characters of the IQOS event will be produced into the event content and shared through various channels including the IQOS official website.
All IQOS Club members who live in China and are over 25 years old can apply to participate in IQOS activities through the IQOS official website. The recruitment period will last until September 3.
The accepted application will undergo an in-depth interview and finally be selected as the protagonist of the event.
In addition, a variety of benefits are provided. Every member participating in the IQOS campaign will receive 300 club points, and at the time of submission of the application, 50 lucky people who upload photos or videos will be selected to receive an “IQOS Illuma Prime” device.
At the same time, those who are selected as in-depth interview subjects will receive a certain amount of remuneration and hotel vouchers, and those who are finally selected as the protagonist of IQOS activities will receive royalties based on content production such as videos and photos.
Philip Morris Korea said:
“Experiencing changes in everyday life through the stories of actual IQOS users through better alternatives helps adult smokers who are still smoking regular cigarettes choose better alternatives as soon as possible.”
References:
【1】 한국필립모리스, ‘아이코스 브랜드 캠페인’ 참가자 모집