A social media user named “Diito Mongolia Exclusive Distributor” (Diito Mongolian Exclusive Dealer) posted a series of promotional information about the new heating tobacco device “DIITO” and the accompanying cartridge “TOOBA”.
Product Design: Dual Mode Switching and Intelligent Interaction
Based on the product images released by Diito, the exclusive distributor in the Mongolian region, the heating tobacco device Diito currently offers two colors: green and orange. In the middle of the device’s body, there is a display panel. The center of the screen shows the words “RELAX/RUSH”, indicating that this device has different heating modes (such as gentle mode and strong mode), and at the bottom of the screen, there is an intuitive battery level icon.
From the video of the Diito device, it can be seen that the packaging box of the product is designed with a contrast color scheme of yellow and black. Inside, not only the device is included, but also a thank-you card written in Mongolian. The product video also shows that a lock icon appears on the screen, which usually represents the “child lock” or “button lock” function to prevent accidental touches.
From the brand promotion information, the heating cartridge brand TOOBA is a type of tobacco product specifically designed to be compatible with the Diito device. Each box contains 20 heating cartridges. Currently, it offers four flavors:
Blueberry (Blueberry)
Mint (Mint)
Lime (Lime)
Golden Tobacco (Original/ Golden Tobacco)
From the “A Spark of Blueberry” word on the product poster, it can be seen that this e-cigarette cartridge may contain filter tip beads, which can release a more intense fruity flavor or a refreshing sensation upon squeezing.
Sharing promotional resources with Yuleke (RELX)
We also noticed that both “Diito’s exclusive distributor in the Mongolian region” and the user “Relx Mongolia Office” (the official account of RELX brand in Mongolia), who has an Instagram profile titled “Official Distributor of the RELX Brand”, had posted real video footage of the heating tobacco device DIITO and the heating cartridge “TOOBA” in the “Limited-time Updates” section of their social media profiles.
In the social media posts, “Diito’s exclusive distributor in Mongolia” also frequently reposted or mentioned “relxmongolia_official”.