According to Business Wire, the US smoke-free online retailer Nicokick.com announced that it will collaborate with Zone for the second consecutive year, making an appearance at the Kansas City NASCAR event on April 19th, driving the 8th Chevrolet race car of the Richard Childress Racing team. This car is piloted by the two-time NASCAR champion Kyle Busch.
Both parties launched a new round of consumer activities around the 2026 event weekend.
The report states that Nicokick and Zone will build on their existing partnership and launch a new round of consumer-oriented activities centered around the 2026 competition weekend.
This project is targeted at adult nicotine consumers aged 21 and above who have completed verification. It includes the exclusive launch of Zone Cranberry, as well as the introduction of a limited-edition mixed pack of five flavors selected by Kyle Busch.
Zone Cranberry will be exclusively launched on Nicokick starting from April 17th.
Nicokick stated that starting from April 17th, adult nicotine consumers aged 21 and above who have been verified as such can exclusively purchase Zone Cranberry on their platform.
At the same time, you can also purchase the limited edition “Kyle’s Picks”, which includes five flavors: Cranberry, Jalapeño Lime, Citrus, Wintergreen and Peppermint.
As part of the event, consumers aged 21 and above who purchase Zone Cranberry at Nicokick will enjoy a 50% discount by using the promotional code “CRAN50KC”.
The joint elements will cover racing cars, driver uniforms and the uniforms of the maintenance team.
It is reported that the 8th Zone racing car will adopt a new joint-color scheme in this competition to highlight Nicokick’s role in the growth of the brand’s e-commerce business.
On the day of the race, Kyle Busch will be wearing a custom driver’s outfit featuring both teams’ logos and cranberry elements. The 8th race team’s maintenance team will be wearing fire-resistant suits that showcase elements such as Jalapeño Lime, Wintergreen and Dragonfruit from the Zone flavors.