Change is in the air—and it’s fresher than ever.
If you’ve been following HQD for a while, you already know it as a brand built on one core belief: quality first. For those meeting it for the first time, here’s the quick rundown. It began in 2014 with a simple idea: to craft better products. And now, HQD is one of the largest vape brands and manufacturers, offering a wide range of product categories. The products are loved in over 120 countries and regions and trusted by more than 200 million business partners and users worldwide.
But HQD is more than numbers. It’s a journey.
Why We Refresh?
Ten years in, HQD has grown, evolved, and matured. But keeping “fresh” is in the DNA. HQD believes that it’s time to reimagine its identity—not because it is adrift, but because it wants to go further.
This renewal is about breaking the mold, stepping out of the comfort zone, and bringing a more dynamic and fresher HQD to the world. A brand that isn’t just recognized—but is always remembered.
A New Chapter Ahead
After over a decade, HQD aims to be both explorer and sage in the next phase of the journey. It will stay open and curious, refreshing new ideas while holding on to an independent spirit. With the spirit of “Humanity, Quest, Devotion,” the new goal is to refresh the industry, including to offer users more personalized aesthetics, more human-centered designs, and top-tier product quality; to embrace more and better business partners; to create a better industry future; and to make vaping not just an experience—but a companion. One that’s vibrant, comforting, and real.
A Teaser of What’s to Come
Yes, this is a heads-up: something bigger and fresher is on the way. HQD is getting a full-scale brand refresh—think bolder, brighter, and more alive than ever.
What exactly will it be? It’s a little mystery for now. But here’s one thing we can say: this is only the beginning.
Stay tuned. The future of HQD is about to get a whole lot fresher.