Today, I want to introduce you to some trending products that have gained immense popularity on TikTok. If you want to learn more about these hot products, please follow my profile for more information. I’m always here to engage and communicate with you.
TikTok has witnessed a significant increase in its user base in the European and American markets. With its unique short video format, personalized recommendation algorithm, and high user engagement, TikTok has become the go-to social media platform for young people in Europe and the United States. It has gained substantial reach and influence in these regions.
Recently, we’ve noticed a surge in the popularity of certain products on TikTok. These products have captured the attention of numerous international users due to their affordability and practicality.
Revitalizing Hair Spray
Whether it’s due to working overtime, staying up late, traveling, or sudden plans, we’ve all experienced greasy, flat, and lifeless hair at some point. This revolutionary dry hair spray gives you an intelligent, voluminous, and stylish look. Its micron-level spray creates an even delicate mist that forms a film quickly. With just a rush and a gentle massage, your oily hair will instantly transform into a voluminous masterpiece.
The video posted by @theaussierapunzel on 3-12 has garnered remarkable attention, with over 27.5 million views, 2.4 million likes, 14,000 shares, and an impressive interaction rate of 8.8%. In the video, the blogger showcases the effectiveness of the dry hair spray by comparing the before and after results on his week-old unwashed “oily hair.” It’s worth noting that the blogger specializes in hair-related content and regularly shares evaluations of various hair products, attracting a highly targeted audience.
The video’s comment section was filled with discussions about the usefulness of the dry hair spray. Many users expressed their need for such a product and recommended it to their friends. A similar dry hair spray is available on Amazon for $24. However, sellers should be aware of the strict customs regulations regarding spray products.
Outdoor Umbrella Mosquito Net
With summer in full swing, many international users spend more time outdoors and embracing nature. However, pesky mosquitoes can be a nuisance. Previously, we introduced popular anti-mosquito stickers with explosive beads, which gained immense popularity in Europe and the United States. TikTok has unveiled a game-changing solution—an outdoor umbrella mosquito net.
Made from high-quality 100% polyester fiber, this mosquito net features a high density that effectively keeps mosquitoes at bay. It can be easily attached to an outdoor umbrella, providing excellent airflow, lightweight and thin material, and an unobstructed view. It’s an essential accessory for outdoor activities, especially for those who dislike traditional mosquito repellents like wormwood.
The video posted by @airlandolists on 6-26 quickly gained traction, surpassing 10 million views on its release day. The video has reached 16.1 million views, 450,000 likes, 25,000 shares, and 1.1k comments. The creator adeptly addresses users’ pain points in the video and demonstrates the usage of this outdoor umbrella mosquito net, effectively solving the troubles the target consumer group faces.
Many netizens flocked to the comments section, inquiring about the product’s name and availability for purchase. Some users even shared their optimization suggestions, increasing the video’s interaction rate and popularity. You can find the exact outdoor umbrella mosquito net featured in the video on an independent station, priced at $49. Alternatively, a search on 1688 reveals various options with prices ranging from 65-75 yuan, offering a more comprehensive range of colors.
Pet Chest Carrier
Designed for small dogs and cats weighing under 18 lbs, this pet chest bag is a must-have accessory for pet owners. It allows pets to poke their heads, legs, and tails out of the bag, giving them a comfortable and secure experience. The bag features hook and loop closures, zippers, and an elastic opening to ensure double safety for furry companions. You can carry your pet on your back like an underarm bag or a backpack, making it convenient for cycling, hiking, camping, or simply going for a walk. The thickened sponge pads on the shoulder straps help alleviate shoulder burden, providing a comfortable carrying experience.
The video shared by @maelynn.baby on 4-11 has garnered 15.7 million views, 370,000 likes, nearly 125,000 shares, and an incredible exposure rate of 78109.5%. The blogger showcases the pet chest bag in the video by demonstrating how it’s used with their dog. The bag can be easily worn, allowing for quick outings and convenience. The video’s popularity sparked discussions among netizens, with many expressing interest in purchasing a backpack of the same style.
The pet chest bag is currently discounted at $19.03 on Amazon, offering different colors and patterns. Similarly, a search on 1688 reveals similar bags with varying sizes and designs, priced between 20-26 yuan.
Cable Organizer Tube
Say goodbye to tangled wires with this easy-to-install wire storage tube. No additional tools are required; slide the wire organizer onto your cables, and you can enjoy a clean living or working environment within a minute. This tube provides protection against wear and tear, prevents leaks, and enhances electrical safety. Furthermore, you can customize the tube’s length according to your needs, making it suitable for home and office use.
The video shared by @theshoppingexpert on 5-24 has received 12.3 million views, 730,000 likes, 16,000 shares, and an exposure rate of 6068.1%. In the video, the blogger demonstrates the wire storage tube’s effectiveness by neatly organizing scattered wires, instantly transforming a messy shelf into a tidy one. Many people struggle with the issue of tangled cables, and this product offers an excellent solution. A clean environment contributes to improved well-being.
The video’s comment section was filled with users expressing their need for a wire storage tube. Some even highlighted the importance of having such a product if they had a cat that likes to chew on wires. The same product featured in the video is available on Amazon for $12.99. Additionally, a search on 1688 offers various options starting from 1.37 yuan, with choices for different lengths and thicknesses.
Summary
The European and American markets strongly favor novelty, personalization, and practical products. Combined with the power of TikTok’s short videos, these grass-rooted promotional videos provide excellent opportunities for brands to tap into potential markets. By focusing on the pain points of the target consumer group and showcasing real product experiences, merchants can attract users, encourage engagement, and ultimately drive conversions.
Read Also: The Top 10 TikTok Shop US Small Stores of the Week
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