Xiaomi would start a car-building plan and formally enter the auto industry, led by CEO Lei Jun himself, but then the official quickly refuted the rumor and said: “Wait and see, not yet.”
Although Xiaomi temporarily denied the establishment of the care plan, from the side it admitted that Xiaomi really has the idea of entering the auto industry, and will soon start big moves.
Today, relevant domestic media reported that they learned from investors close to Lei Jun and car company executives and other people familiar with the matter that Xiaomi is currently accelerating its car-building plan, and the project is expected to be established within 1-2 months at the earliest. It is confirmed in April at the earliest.
According to sources, the overall positioning of the car brand initially discussed by Xiaomi may be similar to that of Xiaopeng Motors. It empowers cars through many innovative technologies and focuses on the mid-to-high-end market.
It is reported that Xiaomi Group CEO Lei Jun has met with leaders of well-known domestic auto companies during this period, and has contact with companies such as Weilai Automobile, Borgward Automobile, BYD, and other companies.
According to the current news, the Xiaomi car manufacturing plan is expected to be handed over to the veteran Wang Chuan. He has been responsible for the work of many important departments of the Xiaomi Group. He is currently exploring the automotive industry on behalf of the Xiaomi Group, seeking talents, technology, and factory manufacturing. Kind of resources.
It is reported that Xiaomi’s layout in the automotive field started as early as 2013, and began its international patent layout around 2015. The number of applications from 2015 to 2019 is 187, 186, 113, 82, and 70, respectively. Forecast for 2020 (Some patents are not published) The number of applications is about 134. Looking forward to the official announcement of Xiaomi Motors.