Philip Morris International (PMI) Korea announced that it will release the new product “Leaf Green (리프 그린 컬러)” of the “IQOS ILUMA i” series of heat-not-burn tobacco equipment. The new color scheme will first cover two products, IQOS ILUMA i and IQOS ILUMA i ONE.
PMI said that IQOS is meeting consumers’ tastes by enhancing its design competitiveness. Following the existing colors such as Breeze Blue and Digital Purple, the addition of Leaf green this time further enriches the color lineup of the product.
Starting from September 4th, the new “Leaf Green” products will be available for pre-sale through 9 IQOS direct stores and the official online mall in South Korea. The price of IQOS ILUMA i Leaf Green is 89,000 Korean won (68 US dollars), and the price of IQOS ILUMA i ONE Leaf Green is 59,000 Korean won (45 US dollars).